B2B Loyalty Marketing Blog - The Incentive Group

Dec 16

Energizing Retail Floor Covering Stores: How Loyalty Programs Drive PRO Engagement

Retailers face growing pressure to stand out in a crowded marketplace, especially when appealing to professionals (PROs) which include contractors, installers, designers, realtors, and restoration companies. Initiatives like USA Flooring’s...

Dec 02

Driving Distributor Sales With Highly Optimized B2B Engagement Strategies

By Doug Press B2B Customer Loyalty, Loyalty Programs

Thriving in B2B commerce requires more than just solid products or services. It relies on maintaining meaningful engagement with partners. The key to achieving sustainable growth and a competitive edge...

Sep 17

Driving Incremental Growth with B2B Referral Programs

By Doug Press B2B Customer Loyalty, Loyalty Programs

B2B referral programs are powerful for driving incremental growth, especially for B2B organizations. By leveraging your existing network of satisfied customers and partners, you can unlock new business opportunities, strengthen...

Jun 04

Using Channel Incentive Programs to Drive B2B Loyalty

By Doug Press B2B Customer Loyalty, Channel Incentive Programs, Loyalty Programs

In today's competitive B2B landscape, businesses are increasingly turning to channel incentive programs as a strategic tool to enhance partner loyalty and drive sustained growth. These programs are designed to...

Apr 15

Choosing the Right B2B Loyalty Agency: Expert Insights

By Doug Press B2B Customer Loyalty, Loyalty Programs

A well-crafted B2B loyalty program is not just an add-on to your business strategy; it's a fundamental component that can significantly enhance your customer retention and overall business growth. However,...

Feb 09

Build Lasting Relationships With Our Tips On B2B Customer Service

By Doug Press B2B Customer Loyalty, Loyalty Programs

In today's competitive business landscape, establishing and maintaining strong relationships with B2B clients is crucial for success. According to a study by American Express reported by Forbes, 72% of customers...

Jan 02

What Is The Best B2B Loyalty Program For Your Business?

By Doug Press B2B Customer Loyalty, Loyalty Programs

In the dynamic landscape of B2B transactions, establishing and maintaining strong relationships with partners, contractors, and distributors is paramount. One effective strategy that has gained significant traction is the implementation…

Oct 11

What Is A SPIFF & How Can My Business Leverage it?

By Doug Press B2B Customer Loyalty, Loyalty Programs

Have you ever wondered, “What is a SPIFF?” In B2B services, propelling revenue growth through motivated dealers and distributors is imperative to successful brands. To achieve this, the potential of…

Jan 05

Branded Contractor Loyalty Programs vs Coalition Contractor Rewards Program: Which is better?

By Doug Press inGauge Customer Loyalty Platform, Loyalty Programs

Imagine if all the hotels got together and offered a Hotel Rewards Program. When it comes time for your next trip, would you consider staying at a Marriott vs. another…

Dec 06

Creating Successful Sales Incentive Programs That Work

By Doug Press B2B Customer Loyalty, Loyalty Programs, The Incentive Group

In business, we know that changing prospect and customer behavior is vital to marketing and sales teams. They seek to understand the current customer needs and behaviors to gain concrete...

The Incentive Group Blog

Energizing Retail Floor Covering Stores: How Loyalty Programs Drive PRO Engagement

Driving Distributor Sales With Highly Optimized B2B Engagement Strategies

Driving Incremental Growth with B2B Referral Programs

Using Channel Incentive Programs to Drive B2B Loyalty

Choosing the Right B2B Loyalty Agency: Expert Insights

Build Lasting Relationships With Our Tips On B2B Customer Service

What Is The Best B2B Loyalty Program For Your Business?

What Is A SPIFF & How Can My Business Leverage it?

Branded Contractor Loyalty Programs vs Coalition Contractor Rewards Program: Which is better?

Creating Successful Sales Incentive Programs That Work

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