The Incentive Group specializes in B2B customer loyalty programs that engage partner companies and foster long-term business relationships. Our turnkey programs include strategic design, ongoing management, administration and seamless fulfillment.
B2B loyalty programs can be used to effectively engage businesses, increase sales through an enticing reward system and provide vital market insights into different areas of your business, such as account share.
With a reputation that spans 30 years, The Incentive Group (TIG) is perfectly positioned to help you set up a B2B loyalty platform that will help you boost mindshare with clients and grow your business.
Our Process for Creating a B2B Incentive Program
Our Principal Consultant works closely with you on your marketing objectives and will provide a best-practice design of your B2B rewards program. We’ll use our agile inGauge loyalty platform to acquire, communicate and integrate valuable customer data.
The TIG team works diligently to ensure that your B2B loyalty software provides real-time customer insights, enabling your brand to stand out in a highly competitive marketplace and cultivate brand ambassadors.
B2B Loyalty Programs With Measurable Results
Customizing our B2B loyalty platform to meet your brand guidelines is the first step toward instituting a productive B2B incentive program. The ability to measure the results of your program is a critical component. The Incentive Group will partner with you to ensure your B2B rewards program delivers:
- Proven growth driver for incremental revenue, increasing account share
- Differentiation for new customer acquisition
- Elevated retention rates, reducing customer churn
- Referral feature making your customer base your new sales channel
- Accelerator bonus offers and ongoing communication
- Superior ROI provided along with business case model
B2B Rewards Program Success Stories
No matter the industry, B2B loyalty programs are the best way to drive incremental growth, increase account share and differentiate your business. Loyalty Programs are proven to elevate sales and reduce churn while maintaining an invaluable digital dialogue and “stickiness.”
Here are two success stories our clients have shared with us about the B2B rewards program that we launched for each of their businesses:
Retail Contractor Program
Home Improvement PROs earn points for all purchases from this national retail chain and bonus points for incremental purchases above a specific monthly baseline. With our B2B loyalty platform, repeat Contractor purchases increased by 67% and average dollar purchases by 82%. Data insights were gleaned from our Survey tool and used to assess and improve Account Share % and effectively enhance the relevance of ongoing marketing.
Small and mid-sized business customers of a major telecom company are rewarded for their continued loyalty to their phone and internet provider. The point earnings program positively impacted new customer activation and churn reduction. This B2B incentive program created Digital Dialogue from our client directly to their customers and increased email open rates from 14% to 67%.
Successful B2B Customer Loyalty Programs Begin With The Incentive Group
Say the word, and we’ll begin creating a B2B rewards program for your business. With 30 years of experience, we have the best practices and tools to help you develop and launch a robust B2B loyalty program for your organization.
Build a Community of Buyers With a B2B Customer Loyalty Program
A community of buyers is a group of customers whose investment in their vendor’s brand goes beyond what they purchase from the company. This community is often willing to share its perspective with prospects and provide crucial feedback to help you close the sale. A B2B incentive program is key in creating a community of buyers that can help you understand your company’s unique selling points and enhance the buying experience.