Driving incremental sales and increasing margins are the primary objective of distributor loyalty programs, and we have the expertise to make it happen for your business. The Incentive Group has proven time and again that our distributor programs deliver superior results. Let’s put our knowledge and experience to work for you to develop distributor rewards that accelerate growth, boost customer acquisition and retention and increase blended gross margin.
A History of Success With Sales Incentive Programs for Distributors
We bring 30 years of best practices to the strategic design of sales incentive programs for distributors and our inGauge Loyalty Management Platform is rated Best-in-Class in B2B Loyalty.
Our CEO was a former CMO of a Computer Distributor, growing them from $200 Million to $1 Billion. The experience gained “From Your Side of The Desk” has led our team to help numerous distributor clients achieve superior incremental revenue and margin growth.
How Distributor Incentives Benefit Your Company
Incentivizing your customers has many advantages to the health of your organization. By successfully adopting a distributor reward program, you can enjoy the following benefits:
- Accelerated incremental revenue growth
- Elevated gross margin % via private label and cross-sell
- Acquisition of new customers with differentiation and referral
- Enhanced customer engagement and increased mindshare
- Optimized retention, mitigating churn
- Pay for Performance Model yielding superior ROI
- Education & VOC survey insights e.g., account share
- Above and beyond supplier MDF funds
- Bonus offers aligned with ongoing sales and marketing objectives
InGauge Distributor Loyalty Platform Features
- Individual Performance Gauge
- Dream Reward Goal Setting
- Messaging & email blast activation
- Urgency Calendar
- Customized Reward Collection
- Quiz/Survey – reward with points
- Personal Performance Statement with query capability
- Referral feature to get active sales reps to convert dormant ones
- Bonus Point Offers for monthly promos
- Online reports with metrics
- Sales Force Integration
A Distributor Loyalty Program's Success Story
As proven growth drivers, digital distributor incentives programs differentiate your business, elevate retention rates and increase account share through an enticing reward system. Vital market insights will be obtained through our many program features. One of our valuable innovations is our advanced claiming feature and SinBin (Serial # Bin). Our inGauge platform utilizes the SinBin to provide real time validation of the participant’s claimed sale in addition to duplicate elimination. We also develop innovative funding models to allow suppliers to contribute to and participate in the program.
Study Proves Distributor Customer Loyalty Program Nearly Doubled the Rate of Growth
We conducted an A/B control group case study with a client who has been with us for 15 consecutive years. We created a test cell of SMB loyalty program customers. Here are the results:
- Sales increased by 27% for loyalty program customers vs. the control group, which had a more modest increase of 14%
- 13% incremental revenue growth was attributable to the loyalty program
- Added 1,988 new customers
- Mix shifted to more profitable products
Customer Engagement and Mindshare Benefited Significantly
- Email open rates increased from 14% to 67%
- There were 8 site visits per participant per month
- Eyeballs on the page averaged 5.5 minutes per site visit
Choose The Incentive Group for Distributor Loyalty Programs That Meet Your Objectives
Our distributor customer loyalty programs feature a fully customizable platform to fit your company’s wants and needs. We’re with you all the way, beginning with design and development, throughout the management and administration of your program and with turnkey reward fulfillment. Contact us today, and let’s get started creating a distributor incentives program for your business!