B2B Distributor Loyalty Programs

We bring 30 years of Distributor Best Practices to the Strategic Design of your Distributor Loyalty program and our inGauge platform is rated Best-in-Class in B2B Loyalty.

Our CEO, Doug Press, was a former CMO of a Computer Distributor, growing them from $200 Million to $1 Billion. The experience gained “From Your Side of The Desk” has led our team to help numerous Distributor clients achieve superior incremental revenue and margin growth.

national association of wholesaler distributors logo

Our turnkey services include:

  1. Business Case and ROI development
  2. Top-down/Bottom-up Expected Payout Model
  3. Strategic Earnings Offer design
  4. Unique Participant Groups for Segments/Personas
  5. Loyalty site design aligned with your brand
  6. Official Program Rules
  7. Custom Curated Reward Catalog for each program
  8. Ongoing Consultative Management & Administration
  9. Delightful Reward HQ fulfillment & Customer Service
  10. Proactive marketing and measurement
  11. Quiz with dynamic point grading for Learning Management
  12. Survey with point award for capturing Customer Insights including Account Share
  13. Referral Feature makes your customer base your new sales channel
  14. Monthly Accelerator Bonus Offers launched same day
  15. Reports Suite providing real time data for you and your Sales Team

Distributor Deliverables

  • Accelerate Incremental Revenue Growth
  • Elevate Gross Margin % via Private Label & Cross Sell
  • Acquire New Customers with Differentiation & Referral
  • Optimize Retention, mitigating churn
  • Pay for Performance Model yielding superior ROI

Distribution Loyalty Program Success Story

A proven growth driver, a digital Distributor Loyalty program will differentiate your business, elevate retention rates and increase account share through an enticing reward system! Vital market insights will be obtained through our many program features. Our advanced Claiming features and innovative SinBin (Serial # Bin) allow for automated Validation by Channel Sales Rep!

Security Distributor
Dealer customers of a leading security product distributor in US and Canada earn points for their purchases. As an accelerator bonus, they earn double points for purchases of select brands. With over 11 years providing a robust rewards program to their customers, 86% of total points issued were redeemed. This demonstrates very high level of engagement and the meaningful value they assign to their participation. We were also able to develop innovative funding models to allow for suppliers to contribute to and participate in the program.”