Channel Incentive Programs

Our best-in-class Channel Incentive Programs are a powerful way to engage with your Dealers, Agents, Retailers, Resellers, Contractors and Distributors, resulting in a significant revenue lift. Try our Channel Incentive Programs and discover how they will help you increase channel sales, elevate your margin and win channel mind-share, resulting in increased account share for you!

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7 Superior Results of Our Channel Incentive Program Management

Partnering with The Incentive Group (TIG) for Channel Incentive Program management has many benefits. Our 30+ years of experience have allowed us to build inGauge, our best-in-class channel incentive platform, that will help your business grow. We’ve identified seven superior results you can expect to achieve when you partner with TIG.

  1. Incremental sales and gross profit
  2. Cross sell of full bundle
  3. Shift sales mix to higher-margin products
  4. Differentiate and acquire new channel participants
  1. Refer new channel participants to you
  2. Retain valued dealers, “building fences around your customers”
  3. Obtain VOC insights like account share
Channel incentive programs
inGauge loyalty platform for b2b loyalty programs

Channel Incentive Programs That Get Results

We align closely with your Channel Partner program and our agile inGauge Loyalty channel incentive software will integrate seamlessly for timely data exchange. It also stewards valuable channel customer data to your in-house sales team to provide real-time insights relative to their channel customers’ performance, education and preferences.

A Reseller Sales Rep's Channel Incentive Program Success Story

For a Fortune 500 client of over 25 years, we have continuously offered their Reseller Reps opportunities to earn points on sales of their electronic and computer based products. Our Loyalty Program has helped our client to maintain significant differentiation against competitors and win market share. The VP/GM describes it as “building fences around their customers.” This Enterprise Loyalty Program has included both the independent Dealer Channel as well as Distributor Sales Reps.

Let The Incentive Group Help You Set Up Channel Incentive Programs

The Incentive Group provides you with the tools you need to inspire your partners and boost sales. We will work closely with you to ensure that our Channel Incentive Programs offer the maximum benefit for your business. Contact our team today and discover what our Channel Incentive Programs can do for your business.

Get Started With A Channel Incentive Program Today

Channel Incentive Programs for the Win

Partnering with TIG for your Channel Incentive Program will elevate sales results, enhance channel engagement and improve your overall effectiveness. We have decades of experience with channel partner incentive programs and can tailor sales channel incentives to your business’s specific needs. You can count on our strategies to elevate average sales performance, boost channel sales and develop better channel partner loyalty and retention.

Every business is unique, with a specific vision and focus. Automotive is different from food and beverage, which is different from telecommunications. TIG works to combine our industry-specific expertise with our knowledge of your business to deliver a program that helps you succeed.

Stand Out From the Crowd with a Channel Partner Incentive Program

Channel Incentive Programs can help prove your company’s worth to your agents, resellers, retailers, distributors, dealers and contractors. A well-designed program will keep your business top of mind and boost brand awareness. Integrating sales channel incentives into your process is simple when you work with TIG. We develop channel partner incentive programs that fit as a natural part of your business. Our solutions are convenient, memorable and enjoyable for your channel partners.

Utilize our inGauge Platform for Easy Program Management

With inGauge, our industry-leading channel incentive platform, you don’t have to worry about complicated management systems. We handle the channel incentive management for you, so you can concentrate on growing your business. Your team of TIG experts will work with you to ensure the success of your program. Our customized approach provides incentives that are mutually beneficial for you and your channel partners.

inGauge incorporates proven solutions, like segmented participant groups, proactive monitoring and effective communication. We also provide crucial customer acquisition and retention strategies. You can rely on our expertise and support in designing, implementing and managing your Channel Incentive Program. Our experts will help you measure and analyze performance data, provide best practices and insights and offer ongoing support and guidance.

Sales Channel Incentives That Work

You can depend on our sales channel incentives to achieve your goals. With a clear understanding of your channel partners’ preferences and needs, we create a custom Channel Incentive Program that keeps them engaged and ensures your business’s growth. We help you identify key performance indicators and track your program’s progress and return on investment. A TIG channel partner incentive program will inspire better performance from your partners. Our solutions can help motivate your channel partners to sell through older inventory, educate themselves on and promote new products and identify new market opportunities to drive leads.

A TIG-designed Channel Incentive Program can make all the difference for your business. Our strategies motivate your partners to present and highlight your brand to their customers. Your dealers and agents effectively become brand ambassadors for your company. With our sales channel incentives, your business can reap the rewards of having active, engaged partners. Improve your sales with a Channel Incentive Program from TIG.

Frequently Asked Questions About Channel Incentive Programs

We know you likely have questions about our Channel Incentive Programs. That’s why we’ve gathered some of the most common questions we get from customers and answered them below. If you have any other questions about our channel incentive platform, please feel free to contact us.

Why Should We Choose The Incentive Group for Channel Incentive Programs?

Our CEO is former CMO for a computer channel company, growing it from $200 million to $1 billion. With over 30 years of experience creating incentive programs, we have been a part of many success stories. 

Here’s why you should let us help you, too:

  • Proven addition to growth initiatives in Channel Marketing
  • Innovative best practices in incentive valuation, reward choice, administration and reward fulfillment
  • Digitally launched, marketed and executed
  • Turnkey program management
  • 1:1 communication with segments via flexible participant group structure
  • Secure processing with a 30-year track record

What Is Included In a Channel Incentive Program From The Incentive Group?

When designing a Channel Incentive Program, we collaborate closely with our clients to customize the site to match the look and feel of your brand. 

Each of our Channel Incentive Programs includes:

  • Strategic design
  • Ongoing management and administration
  • Turnkey fulfillment

Why Do I Need A Channel Incentive Program?

When a business provides channel partners rewards for selling their products, those partners are likely to sell more. Channel Incentive Programs are great ways to motivate your channel partners to highlight your new products, identify new market opportunities, liquidate your old inventory and, of course, increase sales. Our incentive programs are a proven way to grow your relationships with your channel partners and increase your bottom line.

Listen To Our Podcast on Channel Customer Engagement

Industries That Benefit From Channel Incentive Programs

Over the years, we’ve acquired an extensive client base that hails from dozens of different industries. Here are some of the industries that have used a Channel Incentive Program to boost their business:

  • Automotive
  • Building Materials
  • Chemical Wholesale Manufacturers
  • Computer Hardware
  • Construction Contractors
  • Custom Home Builders
  • Distribution
  • Electronics & Appliances
  • Energy Utilities
  • Environmental Services
  • Food & Beverage
  • Healthcare
  • Home & Garden
  • Hospitality
  • Manufacturing/Industrial
  • Media & Advertising
  • Metal Fabricators
  • Motor Vehicles & Parts Dealers
  • Packaging
  • Paper Products
  • Printing
  • Professional Services
  • Security
  • Telecommunications
  • Transport & Logistics
  • Travel

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