Channel Incentive Programs

Our best-in-class Channel Incentive Programs are a powerful way to engage with your Dealers, Agents, Retailers, Resellers, Contractors and Distributors, resulting in a significant revenue lift. Try our Channel Incentive Programs and discover how they will help you increase channel sales, elevate your margin and win channel mind-share, resulting in increased account share for you!

Get A Channel Incentives Demo

7 Superior Results of Our Channel Incentive Program Management

Partnering with The Incentive Group (TIG) for Channel Incentive Program management has many benefits. Our 30+ years of experience have allowed us to build inGauge, our best-in-class channel incentive platform, that will help your business grow. We’ve identified seven superior results you can expect to achieve when you partner with TIG.

  1. Incremental sales and gross profit
  2. Cross sell of full bundle
  3. Shift sales mix to higher-margin products
  4. Differentiate and acquire new channel participants
  1. Refer new channel participants to you
  2. Retain valued dealers, “building fences around your customers”
  3. Obtain VOC insights like account share
Channel incentive programs
inGauge loyalty platform for b2b loyalty programs

Channel Incentive Programs That Get Results

We align closely with your Channel Partner program and our agile inGauge Loyalty channel incentive software will integrate seamlessly for timely data exchange. It also stewards valuable channel customer data to your in-house sales team to provide real-time insights relative to their channel customers’ performance, education and preferences.

A Reseller Sales Rep's Channel Incentive Program Success Story

For a Fortune 500 client of over 25 years, we have continuously offered their Reseller Reps opportunities to earn points on sales of their electronic and computer based products. Our Loyalty Program has helped our client to maintain significant differentiation against competitors and win market share. The VP/GM describes it as “building fences around their customers.” This Enterprise Loyalty Program has included both the independent Dealer Channel as well as Distributor Sales Reps.

Let The Incentive Group Help You Set Up Channel Incentive Programs

The Incentive Group provides you with the tools you need to inspire your partners and boost sales. We will work closely with you to ensure that our Channel Incentive Programs offer the maximum benefit for your business. Contact our team today and discover what our Channel Incentive Programs can do for your business.

Get Started With A Channel Incentive Program Today

Frequently Asked Questions About Channel Incentive Programs

We know you likely have questions about our Channel Incentive Programs. That’s why we’ve gathered some of the most common questions we get from customers and answered them below. If you have any other questions about our channel incentive platform, please feel free to contact us.

Why Should We Choose The Incentive Group for Channel Incentive Programs?

Our CEO is former CMO for a computer channel company, growing it from $200 million to $1 billion. With over 30 years of experience creating incentive programs, we have been a part of many success stories. 

Here’s why you should let us help you, too:

  • Proven addition to growth initiatives in Channel Marketing
  • Innovative best practices in incentive valuation, reward choice, administration and reward fulfillment
  • Digitally launched, marketed and executed
  • Turnkey program management
  • 1:1 communication with segments via flexible participant group structure
  • Secure processing with a 30-year track record

What Is Included In a Channel Incentive Program From The Incentive Group?

When designing a Channel Incentive Program, we collaborate closely with our clients to customize the site to match the look and feel of your brand. 

Each of our Channel Incentive Programs includes:

  • Strategic design
  • Ongoing management and administration
  • Turnkey fulfillment

Why Do I Need A Channel Incentive Program?

When a business provides channel partners rewards for selling their products, those partners are likely to sell more. Channel Incentive Programs are great ways to motivate your channel partners to highlight your new products, identify new market opportunities, liquidate your old inventory and, of course, increase sales. Our incentive programs are a proven way to grow your relationships with your channel partners and increase your bottom line.

Listen To Our Podcast on Channel Customer Engagement

Industries That Benefit From Channel Incentive Programs

Over the years, we’ve acquired an extensive client base that hails from dozens of different industries. Here are some of the industries that have used a Channel Incentive Program to boost their business:

  • Automotive
  • Building Materials
  • Chemical Wholesale Manufacturers
  • Computer Hardware
  • Construction Contractors
  • Custom Home Builders
  • Distribution
  • Electronics & Appliances
  • Energy Utilities
  • Environmental Services
  • Food & Beverage
  • Healthcare
  • Home & Garden
  • Hospitality
  • Manufacturing/Industrial
  • Media & Advertising
  • Metal Fabricators
  • Motor Vehicles & Parts Dealers
  • Packaging
  • Paper Products
  • Printing
  • Professional Services
  • Security
  • Telecommunications
  • Transport & Logistics
  • Travel

Related Articles: Channel Incentive Programs