Former distribution CMO and expert in B2B customer loyalty programs Doug Press believes the core differentiators distributors have always had are the personal, deeply engaged relationships with customers. Tom Gale, CEO of MDM talks with Doug about the strategy, tactics, monetization and metrics for how to best translate that critical asset post-pandemic into the realm of online engagement.
Why B2B loyalty programs should be part of your COVID-19 comeback
Loyalty programs are prevalent in the B2C space but they are no less important for B2B businesses, as they can work to drive retention, upsells, and referrals. Listen to Alibaba’s Virtual Fireside Chat with Doug Press, CEO of The Incentive Group, as he explains why a B2B loyalty program should be part of your 2021 sales and marketing plan.