Loyalty Program Design & Development

The Incentive Group is one of the leading loyalty platform providers in the B2B space today. We meticulously design and implement each aspect of our B2B loyalty programs from start to finish. Our experienced account team members draw on 30 years of experience when handling your loyalty program design & development to ensure that every loyalty program we launch is tailored to drive success and engagement.

Collaborative Program Development

When you partner with TIG for B2B loyalty program design, your Principal Consultant will lead the way. You’ll be introduced to your dedicated Account Team, and your Account Manager will oversee the project management schedule. This ensures the design and development of your loyalty program stays on track and aligns with your targeted launch date.

Modular Customization with inGauge

Our inGauge loyalty program platform offers a modular approach to customization, allowing for the parallel development of multiple elements. This streamlined process ensures easy and efficient implementation of your program’s various components.

Building Your Business Case

At the outset of your loyalty program design, we collaborate with you to create and model your Business Case.

Comprehensive Loyalty Program Design Elements

Our approach to program design as a top loyalty management group includes the following key elements:

  • Earnings Offer Design: Tailored incentives to drive participant engagement.
  • Expected Payout Modeling: Financial projections to ensure program sustainability.
  • inGauge Graphic Design: Visually appealing and intuitive interface design.
  • Site Build: Including rules, reward catalog, and enrollment forms.
  • Communications Planning for Launch: Effective strategies to ensure a successful program launch.
  • Email and Text Design: Engaging communication templates to keep participants informed.
  • Administrator Training: Comprehensive training for program administrators.
  • Custom URL: Unique and memorable web addresses for easy access.
  • Database Build and Website Hosting: Robust backend infrastructure to support your program.
  • Claiming and Automated Validation: Seamless reward claiming and validation process.

Launching Your B2B Loyalty Program

With all the elements in place, we work closely with you to ensure a seamless launch of your loyalty program. Our detailed planning and execution guarantee that every aspect of your program is designed to meet your business objectives and exceed participant expectations. From there, we handle all aspects of loyalty program management.

Ready to get started with loyalty program design? Contact The Incentive Group today.