B2B Loyalty Agency & Platform Provider

The Incentive Group is a top B2B loyalty agency with experienced consultancy and account management teams that can develop, design and administer your customized loyalty program, including B2B customer loyalty, channel incentive and Spiff reward programs. We execute tailored program marketing strategies, regularly review their performance and recommend techniques to help reach your objectives and increase your ROI.

As a loyalty platform provider, The Incentive Group's white-label platform, inGauge, delivers loyalty program components with proven B2B customer retention strategies, customer acquisition methods and best practices for incremental revenue growth. inGauge features a curated rewards program and communication, education and integration features tailored to your business's specific marketing needs.

Our dedication to delivering results puts us ahead of other loyalty platform providers. For a B2B loyalty agency with decades of experience reaching and exceeding client goals, contact The Incentive Group today.


An Effective Spiff Program Can Exceed Sales Goals, Gain Brand Recognition, Increase Engagement from Sales Reps.



Engage Your Dealers, Agents, Retailers, Contractors and Distributors, to Drive Significant Revenue Lift.



Engage Businesses, Increase Sales Through an Enticing Reward System, and Provide Vital Market Insights.



Achieve superior incremental revenue and margin growth with our Distributor Loyalty Program.



Premier B2B Customer Referral Platform to Drive Incremental Sales.



Programs Designed to Keep Employees Motivated, Incremental Sales & Margin Growth, and Improved Customer Satisfaction.


Salesforce Integration
  • Best Practice Program Design
  • Best-in-Class White Label Loyalty Platform, inGauge
  • Sm. Business to Fortune 500 Clients
  • Leading B2B Loyalty Agency for 30 Years

Proven Results • Superior ROI • Pay for Performance

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“The dashboard platforms flexible features and ability to motivate, measure, educate and consistently communicate performance is unmatched across the tools that I have seen in the marketplace. The Incentive Group comes with my full endorsement as a high integrity, value added supplier that understands our company, the marketplace, our customers and most importantly, how to drive results through incentive creation and management.”

Coca-Cola, VP Sales

“The objective of this Marketing Consulting engagement was to re-engineer our marketing incentive system, integrating the efforts of our “Blue Suit” and Leveraged Channel sales forces in line with our new Go-To-Market Model. The Incentive Group worked closely with our management team and field marketing force. We found the work product to be of superior quality in meeting all the specific deliverables that were committed to. Additionally, the IBM Corporation benefited from the Value Added programs created for us and enjoyed the professional and productive relationship Mr. Press developed. We feel comfortable continuing to utilize The Incentive Group’s services.”

IBM, Manager Marketing Incentives

“I would like to take this opportunity to express my sincere appreciation for what The Incentive Group has done for me and Samsung Electronics America. With your help, Samsung’s market share is up, brand awareness and perception is significantly higher, and business relationships have been improved in virtually every area.”

Samsung, President

“Over the course of the many years that we have worked with The Incentive Group we’ve seen double digit increases in sales performance in NEC’s Dealer Network. Both mind and market share increases have accompanied our revenue growth. This has allowed us to drive higher levels of loyalty for NEC telecommunication systems versus those of our larger competitors. We have benefited from the expert advice and services The Incentive Group offers and consider them a valued business partner who has been instrumental in helping us maintain a competitive advantage in the telecommunications arena. I guess the fact that we renewed our continuously improving Sales Incentive program for another year says it all.”

NEC, VP Sales