With over three decades of proven results in the construction industry, The Incentive Group (TIG) designs, manages and fulfills contractor loyalty programs that grow top-line revenue, activate new customers and gather better purchase data by creating real value for the Contractors who buy your products.
A Contractor Loyalty Program Success Story
At a national retailer, residential and commercial construction contractors earned points on every purchase and bonus points for incremental purchases above a monthly threshold. The results speak for themselves.
With TIG's Contractor Loyalty Program:
Repeat purchases increased by 67%
Average dollar purchases increased by 82%
inGauge's survey feature measured and improved account share
Benefits of A Branded Contractor Loyalty Program
Contractors buy a wide range of materials and supplies for the job every week. A branded contractor loyalty program positions your brand as the supplier they trust and rewards them for coming back. Here is what a well-built contractor rewards program does for you:
- Drives incremental sales
- Increases contractor engagement and mindshare
- Improves gross margin %
- Delivers strong ROI on a pay-for-performance model
- Captures contractor purchases directly through real-time claiming
- Validates contractor claims automatically
- Pulls sales files directly from your distributors
- Integrates with your LMS
- Pairs learn-and-earn promotions with products contractors already use
- Reports account share by customer
- Generates new customer referrals from your existing contractors
- Reactivates dormant customers through targeted campaigns
Developing a Contractor Loyalty Program With TIG
Our white label contractor loyalty platform, inGauge, combines the features that drive results with current incentive marketing practices to build a program that grows your numbers. TIG designs, develops, administers and fulfills contractor loyalty programs with these features:
- Dream rewards goal setting
- Messaging and email blast activation
- Urgency calendar
- Customizable rewards collection
- Quiz and survey tools with an educational narrative and dynamic point scoring
- Survey tool that reveals customer experience and account share
- Personal performance statement with query capability
- Bonus point offers for seasonal promotions
- Online reporting
Request a Contractor Loyalty Program Demo
As a partner working directly with the pros who use your products, engaging contractors is central to your growth. Launch a branded contractor loyalty program with the team at TIG to stand apart from competitors, build mindshare across your contractor network and drive incremental revenue.
Frequently Asked Questions About Contractor Loyalty Programs
Here are answers to common questions about contractor loyalty programs. Get in touch with us for anything else.
How Does a Branded Contractor Loyalty Program Help My Business?
Manufacturers and suppliers depend on strong relationships with the contractors who buy and recommend their products. A well-structured contractor loyalty program gives you access to their purchase data and helps OEMs, distributors and dealers build brand loyalty, grow sales and see exactly how buying activity is trending.
What Is the Process of Designing a Contractor Loyalty Program?
TIG does the heavy lifting when building your branded contractor rewards program and gives you the materials to approve. No extra staff time is required on your end.
How Can I Get the Purchase Data by Contractor?
We use several methods, from automated claiming through your distributors to OCR/AI invoice capture, automated serial # bins and claim forms on our site. Both make it simple for contractors to participate.
How Long Does it Take to Design & Launch a Contractor Loyalty Program?
We can go from an initial call to a live, in-market contractor loyalty program in 4 to 6 weeks. The model is pay-for-performance, with small fixed fees and incentive payouts that trigger only once desired results are achieved. Contact The Incentive Group to schedule an inGauge demo.
How Much Do I Need to Award Each Contractor to Effectively Motivate Them?
We have 30 years of experience answering this. We size the payout to protect your ROI without over or under spending. Request a demo to learn more about contractor loyalty programs through The Incentive Group.
How Much Does a Contractor Loyalty Program Cost?
Unlike fixed-cost forms of demand generation, a contractor loyalty program carries only small fixed costs based on the number of participants. The bulk of the reward payout happens only when results are achieved.
What behaviors do contractor loyalty programs aim to incentivize?
They reward repeat purchases, incremental sales above targets, training, referrals and product registrations through branded, points-based mechanics.
How is a loyalty program delivered and managed?
The Incentive Group handles everything from loyalty program strategy and platform design to launch, rewards fulfillment and full administration on the inGauge platform, which is mobile-friendly, integrated and easy for contractors to use.
What engagement tools are included?
The platform runs on tools like urgency calendars, quizzes, surveys, bonus accelerators and real-time personalized messaging that keep contractors active in the program.
How is program success measured?
You get real-time analytics, monthly scorecards and ROI tracking. Industry examples show repeat purchases up around 67% and average dollar purchases up around 82%.
Meet the Team Behind Your Successful Contractor Loyalty Program
A strong contractor loyalty program takes a skilled team working toward your marketing goals. At TIG, these are the people who make it happen:
Principal Consultant. Leads program development and provides evidence-based guidance on contractor loyalty program best practices.
Business Development. Finds opportunities for incremental growth.
Account Manager. Keeps program development on track.
Reward Fulfillment. Runs the full rewards process with custom curated reward catalog, direct shipping and delightful customer service.
IT Specialists. Maintain and develop the platform with innovative enhancements.
Ready to launch your contractor rewards program? Contact The Incentive Group today.
