# The Incentive Group > Loyalty Programs Delivering Business2Business --- ## Pages - [PRO-Focused Retail Loyalty Programs](https://www.incentivegroup.com/services/pro-focused-retail-loyalty-programs/): Launch your PRO-focused retail loyalty program with The Incentive Group. Get turnkey fulfillment and admin services that engage your PROs. Learn more about B2B retail loyalty programs today. - [Automotive Loyalty Programs](https://www.incentivegroup.com/automotive-loyalty-programs/): In today’s competitive automotive industry, loyalty matters more than ever. Automotive loyalty programs are designed to reward dealerships for their... - [OuterBox Homepage v3 - Form Revisions](https://www.incentivegroup.com/): Our B2B loyalty programs have made The Incentive Group the #1 loyalty agency. With over 30 years of experience, we craft B2B incentive programs that drive incremental growth. - [OuterBox Homepage](https://www.incentivegroup.com/outerbox-homepage/): Build a B2B loyalty program with the #1 B2B loyalty agency The Incentive Group. With over 30 years of experience, our team can help you launch a successful B2B loyalty rewards program that will help grow your business. Create a customized loyalty program for B2B customers with industry leader The Incentive Group today. - [Contractor Loyalty Programs](https://www.incentivegroup.com/services/contractor-loyalty-programs/): Launch a successful contractor loyalty program with The Incentive Group. Our team will design, develop and administer a branded contractor loyalty program tailored to your business needs. Start crafting your contractor loyalty program with The Incentive Group today. - [Channel Incentive Programs](https://www.incentivegroup.com/services/channel-incentive-programs/): Launch successful channel incentive programs with The Incentive Group. Get turnkey fulfillment and admin services that engage your users. Learn more about our channel incentives options today. - [B2B Customer Loyalty Programs - New](https://www.incentivegroup.com/services/b2b-customer-loyalty/): B2B loyalty programs are better with The Incentive Group. Our B2B customer loyalty programs engage customers and drive incremental growth. Schedule your B2B loyalty demo today. - [SPIFF Program - New](https://www.incentivegroup.com/services/spiff-program/): Reach your sales goals with an effective SPIFF program managed by The Incentive Group. Our SPIFF program management services will help boost your bottom line through effective incentives. Schedule your demo today. - [inGauge integrates with Salesforce](https://www.incentivegroup.com/services/ingauge/ingauge-integrates-with-salesforce/): Integrate Salesforce loyalty management with our inGauge platform and optimize your customer’s experience.Our Salesforce loyalty program integration offers real-time posting of customer points and rewards. Sign up for an inGauge Salesforce loyalty management demo at The Incentive Group. - [Podcasts & Media](https://www.incentivegroup.com/podcasts-media/): With 30+ years of proven best practices & client results across the spectrum of size and industry, we’re proud of our track record of exceeding client goals - [Group Travel Incentive Programs](https://www.incentivegroup.com/services/travel-incentive/): Launch a successful travel incentive program with The Incentive Group. Our group incentive travel provides expert planning, arranging and on-site management for your top earners or B2B partners. Visit our website or request a demo to learn more about our travel group incentive program. - [Sales Incentive](https://www.incentivegroup.com/services/sales-incentive/): Our sales incentive programs have been helping businesses achieve incremental growth for over 30 years. Launch a sales incentive program tailored to your goals–schedule a demo today. - [Reward Fulfillment](https://www.incentivegroup.com/services/reward-fulfillment/): Implement loyalty program fulfillment with The Incentive Group. We provide a custom curated catalog of merchandise & travel rewards that will motivate users to participate. Our B2B rewards programs include jewelry, electronics, travel and much more! Contact us to learn more about loyalty program fulfillment from The Incentive Group today. - [Distributor Loyalty Programs](https://www.incentivegroup.com/distributor-loyalty-programs/): Build loyalty with distributor loyalty programs from The Incentive Group. We’ve been launching successful distributor incentive programs for over 30 years. - [B2B Referral Program](https://www.incentivegroup.com/services/referral-program/): Boost growth and reduce acquisition costs with our easy-to-use B2B referral program. Our B2B referral programs & software engages customers, drives referrals, and maximizes ROI. Schedule your demo now! - [inGauge Loyalty Platform](https://www.incentivegroup.com/services/ingauge/): Meet inGauge, a proprietary, white-label incentive software platform. Our incentive management platform seamlessly integrates with Salesforce to manage your loyalty program easily. - [The Incentive Group Loyalty Programs Home](https://www.incentivegroup.com/tig-loyalty-programs-homepage/): Build a B2B loyalty program with the #1 B2B loyalty agency The Incentive Group. With over 30 years of experience, our team can help you launch a successful B2B loyalty rewards program that will help grow your business. Create a customized loyalty program for B2B customers with industry leader The Incentive Group today. - [Privacy Policy](https://www.incentivegroup.com/privacy-policy/): Privacy Policy The Incentive Group Inc. What information do we collect? We collect information from you when you fill out... - [TIG Blog](https://www.incentivegroup.com/tig-blog/): Insights from a leader in B2B Customer Loyalty Marketing including SPIFF programs, Channel Incentive programs, Distributor Loyalty Programs. - [Thank You](https://www.incentivegroup.com/thank-you/): gtag('event', 'conversion', {'send_to': 'AW-949824420/9E7VCL2Yw9ABEKTX9MQD'}); - [Frequently Asked Questions](https://www.incentivegroup.com/frequently-asked-questions/): Frequently asked questions about implementing and evaluating successful B2B Loyalty Programs, Channel Incentive, Rebate Programs and Spiff Programs. - [Employee Engagement Programs](https://www.incentivegroup.com/services/employee-engagement/): With a reputation spanning 30+ years, our Employee Engagement programs are proven to reduce turnover rates, increase productivity & drive new employee hires - [Gift With Purchase Programs](https://www.incentivegroup.com/services/gift-with-purchase-promotions/): The Incentive Group GWP programs utilize our 30 years of proven best practices to drive brand loyalty and encourages repeat purchases by your customersDiscover the benefits of our B2B gift with purchase program (GWP). Our incentive gift programs are turnkey and will help you drive brand loyalty and encourage repeat purchases by your customers. Request a quote or schedule a demo to learn more about our gift with purchase program. - [B2B Customer Rebate Programs](https://www.incentivegroup.com/services/b2brebates/): Drive loyalty and engagement with TIG's customized B2B rebate programs. Expert B2B rebate management solutions designed specifically for distributors and business customers. Schedule your demo today! - [B2Be-Commerce](https://www.incentivegroup.com/services/b2b-ecommerce/): Build a robust B2B eCommerce loyalty program with The Incentive Group. With over 30 years of experience, we’re experts in B2B eCommerce loyalty. Schedule your demo today. - [Industry Leadership](https://www.incentivegroup.com/about-us/industry-leadership/): On May 9, 2018, The Incentive Group's inGauge Loyalty Platform was featured as the Innovation Spotlight at this years B2B... - [inGauge Demo Request](https://www.incentivegroup.com/ingauge-demo-request/): Schedule A Demo of inGauge–Our #1 Solution 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 - [Program Types](https://www.incentivegroup.com/services/b2b-loyalty-programs/): TIG has been launching successful B2B loyalty programs for over 30 years. Our experience and best practices ensure incremental growth for all B2B entities. Schedule a demo today. - [Contact Us](https://www.incentivegroup.com/contact-us/): Contact The Incentive Group. 30 Years of Best Practices & Best-in-Class inGauge Loyalty Platform as the Leading B2B Customer Loyalty Agency - [About Us](https://www.incentivegroup.com/about-us/): With 30+ years of proven best practices & client results across the spectrum of size and industry, we’re proud of our track record of exceeding client goals - [Ongoing Management & Administration](https://www.incentivegroup.com/services/ongoing-management-administration/): Get ongoing B2B loyalty management and administration from The Incentive Group. Every account is led by a team of experts in loyalty program management. We take on the full weight of program administration so our clients can focus on running their business. Learn more about B2B loyalty management from TIG today. - [Services](https://www.incentivegroup.com/services/): TIG is a leading B2B loyalty agency with over 30 years of experience. Our services include program design & management, reward fulfillment, and our inGauge platform. Schedule a demo today. - [Design & Development](https://www.incentivegroup.com/services/design-development/): Partner with The Incentive Group for B2B loyalty program design. We design loyalty programs using over 30 years of experience to drive engagement and incremental growth. Contact us today. --- ## Posts - [Tangible Rewards vs Rebate Programs: Choosing the Right B2B Incentives for Your Business](https://www.incentivegroup.com/tangible-rewards-vs-rebates/): In the debate between customer rebate programs or tangible rewards, which is better? The answer is both! Learn how tangible rewards and rebate programs have their places in the B2B rewards sphere in this guide. - [B2B Marketing: Important Tips for the Best Channel Partner Programs](https://www.incentivegroup.com/important-tips-for-the-best-channel-partner-programs/): The best channel partner programs can't exist without partner engagement. The Incentive Group's list of best practices outlines how to engage your channel partners with an effective marketing strategy. - [Energizing Retail Floor Covering Stores: How Loyalty Programs Drive PRO Engagement](https://www.incentivegroup.com/energizing-retail-with-pro-engagement/): Discover highly optimized strategies to elevate your B2B engagement, build trust, and drive growth. Learn how consistent communication, personalized incentives, and streamlined processes can transform partnerships. - [Driving Distributor Sales With Highly Optimized B2B Engagement Strategies](https://www.incentivegroup.com/driving-distributor-sales-with-highly-optimized-b2b-engagement-strategies/): Discover highly optimized strategies to elevate your B2B engagement, build trust, and drive growth. Learn how consistent communication, personalized incentives, and streamlined processes can transform partnerships. - [Driving Incremental Growth with B2B Referral Programs](https://www.incentivegroup.com/driving-incremental-growth-with-b2b-referral-programs/): How can you turn B2B partners into spokespeople for your brand? With an engaging B2B referral program! Learn how to sustain incremental growth with The Incentive Group's guide. - [Using Channel Incentive Programs to Drive B2B Loyalty](https://www.incentivegroup.com/using-channel-incentives-with-b2b-loyalty/): Explore implementing growth-based channel incentive programs to maximize B2B engagement. Attract and retain channel partner loyalty with insights from The Incentive Group. - [Choosing the Right B2B Loyalty Agency: Expert Insights](https://www.incentivegroup.com/choosing-the-right-b2b-loyalty-agency-expert-insights/): Discover key factors to consider when selecting a B2B loyalty agency. With over 30 years of experience, The Incentive Group offers the best B2B loyalty programs to align with your business goals. - [Build Lasting Relationships With Our Tips On B2B Customer Service](https://www.incentivegroup.com/build-lasting-relationships-with-our-tips-on-b2b-customer-service/): Uncover B2B customer service examples and best practices in The Incentive Group's blog. Discover the key to nurturing lasting relationships and driving success through exceptional B2B customer service. - [What Is The Best B2B Loyalty Program For Your Business?](https://www.incentivegroup.com/best-b2b-loyalty-programs/): Revolutionize B2B engagement with a B2B loyalty program. Improve client relationships, drive growth, and measure success through B2B loyalty with The Incentive Group. Dive into our blog to discover the best B2B loyalty programs for your business. - [What Is A SPIFF & How Can My Business Leverage it?](https://www.incentivegroup.com/what-is-a-spiff-program/): So, what is a SPIFF? What does a SPIFF mean in sales? Learn more about this incentive-driven strategy to boost partner motivation and sales. - [Branded Contractor Loyalty Programs vs Coalition Contractor Rewards Program: Which is better?](https://www.incentivegroup.com/contractor-rewards-vs-contractor-loyalty-programs/): Contractor rewards benefit contractors but devalue manufacturer loyalty. A contractor loyalty program can grow profits and build loyalty. This article discusses the value of contractor rewards programs and how they compare. - [Creating Successful Sales Incentive Programs That Work](https://www.incentivegroup.com/how-to-create-a-successful-sales-incentive-program/): Creating successful sales incentive programs comes down to understanding your goals and implementing best practices. Luckily, The Incentive Group has managed sales incentive programs for over 30 years. Learn more in our comprehensive guide. - [How To Get Employees Engaged in 2022](https://www.incentivegroup.com/how-to-get-employees-engaged-in-2022/): Keeping your employees engaged is an essential component to any successful business. Managing employee engagement can be a challenge without effectively recruiting new employees and implementing proven solutions like referral and reward programs. Learn more about solutions for employee engagement from industry leader The Incentive Group. - [Loyalty With a Side of Fries: What Can We Learn from Fast-Food Loyalty?](https://www.incentivegroup.com/loyalty-with-a-side-of-fries-what-can-we-learn-from-fast-food-loyalty/): Fast food loyalty programs engage & reward their audience on a personal level and collect valuable data. Lessons for B2B loyalty marketers. - [The Future of B2B Loyalty: Man Vs Machine](https://www.incentivegroup.com/the-future-of-b2b-loyalty-man-vs-machine/): In an environment of rapid technological changes, we still appreciate human interaction and loyal B2B partner relationships. Learn more. - [COVID Comeback- Build Fences Around Your Customers with B2B Loyalty](https://www.incentivegroup.com/covid-comeback-build-fences-around-your-customers-with-b2b-loyalty/): Utiilization of a white label Digital Loyalty Platform is key to reaching your audience during the recovery to more deeply engage customers. - [COVID Solutions: Digitally inGauge Your Channel](https://www.incentivegroup.com/covid-solutions-digitally-ingauge-your-channel/): Your Incentive Program communicates gratitude to your participants for their hard work & motivates them to be champions of your brand. - [Do B2B Customer Loyalty Programs Make A Significant Difference?](https://www.incentivegroup.com/do-b2b-customer-loyalty-programs-make-a-significant-difference/): An Incentive Group B2B loyalty program with a Pay-for-Performance model can help maximize the potential of your client base. --- # # Detailed Content ## Pages ### PRO-Focused Retail Loyalty Programs > Launch your PRO-focused retail loyalty program with The Incentive Group. Get turnkey fulfillment and admin services that engage your PROs. Learn more about B2B retail loyalty programs today. - Published: 2025-01-10 - Modified: 2025-01-31 - URL: https://www.incentivegroup.com/services/pro-focused-retail-loyalty-programs/ The competitive retail landscape requires innovative strategies, especially when catering to professionals (PROs) such as contractors, designers, installers, realtors, and restoration experts. Loyalty programs, like the custom-built “Partner Rewards” initiative developed by The Incentive Group for USA Flooring, empower local retailers to foster lasting connections with PROs who make frequent, high-value purchases. These loyalty programs serve as a game-changing solution to enhance revenue, relationships, and position your business as the preferred choice for professionals. The Strategic Role of Loyalty Programs in Retail Modern loyalty programs transcend the basics of earning points. They are powerful tools designed to create deeper bonds with key customer groups. For PROs, these programs deliver: Tailored Incentives: Customized rewards and points structures encourage repeat purchases and sustained engagement. Exceptional Service: Personalized solutions and expedited issue resolution enhance the overall customer experience and make the Retailer a one-stop shop. Professional Networking: By fostering a sense of community, loyalty programs provide PROs with opportunities to connect and share insights. Drive Incremental Business: PROs are more likely to return to retailers that cater to their unique needs and reward their loyalty. Build Long-Term Relationships: Tailored incentives strengthen trust, encouraging professionals to remain loyal to your brand. Elevate Your Store’s Reputation: Position your retail business as a go-to resource for high-quality products, expert advice, and unmatched service. While big-box stores may tout convenience and low prices, local retailers can leverage loyalty programs to provide unmatched value. Programs like “Partner Rewards” from USA Flooring—supported by The Incentive Group’s inGauge Loyalty platform—offer... --- ### Automotive Loyalty Programs - Published: 2024-10-10 - Modified: 2024-10-23 - URL: https://www.incentivegroup.com/automotive-loyalty-programs/ In today’s competitive automotive industry, loyalty matters more than ever. Automotive loyalty programs are designed to reward dealerships for their performance while creating long-lasting relationships with car buyers. These loyalty programs offer a powerful tool for automobile manufacturers and dealerships to incentivize incremental sales and foster a sense of brand loyalty. We helped a leading automobile manufacturer launch a new financial product in a month. Our inGauge platform was used for dealerships to enroll their sales reps and allocate incentives for their performance. We customized this feature according to the program’s needs and enabled reward fulfillment at the Dealer Principal level. We successfully built a Brand Dialogue with the F&I Managers by gaining access to them and deeply engaging them in the program. F&I Managers received roughly 80% of the program payout–forging the desired Brand Alliance, with the other 20% effectively engaging Dealer Principals. Automotive loyalty programs are structured rewards systems that encourage dealerships to achieve higher sales performance. The concept is simple: the more vehicles a dealership sells, the more rewards it can earn. Objectives can also include the acceleration of Insurance and other aftersales products through the F+I Managers. Sales incentive programs are also highly effective with Preowned vehicle Sales Reps and the Parts Department Team. These rewards can include exclusive access to benefits designed to motivate and engage dealership staff. Dealership loyalty programs and pre-owned vehicle incentives improve sales and enhance customer satisfaction and retention, as dealerships can pass on some of these benefits to their customers.... --- ### OuterBox Homepage v3 - Form Revisions > Our B2B loyalty programs have made The Incentive Group the #1 loyalty agency. With over 30 years of experience, we craft B2B incentive programs that drive incremental growth. - Published: 2024-05-23 - Modified: 2025-01-02 - URL: https://www.incentivegroup.com/ When businesses want to increase revenue, margin, and customer engagement significantly, they trust The Incentive Group for our B2B loyalty programs. Whether you need help with Contractor Rewards, Distributor Loyalty, SPIFFs, or a Sales Incentive Program, depend on TIG. Our 30+ years of experience creating B2B incentive programs means we’re the top B2B loyalty marketing agency in the space. Leverage our decades of experience using proven B2B customer retention strategies, acquisition methods and best practices for incremental revenue growth. See how our custom B2B loyalty programs can help you reach your goals. Our best-in-class white-label loyalty management platform is affectionately called inGauge. inGauge delivers B2B incentives and rewards management tailored to your business with features like surveys, curated rewards, customer insights, reports and much more. Best Practice Program Design & Implementation. Our proven best practices will optimize the incremental growth of your business. Our team of consultants and account managers use proven strategies on the inGauge loyalty management platform for your program. Small Business to Fortune 500 Clients. We use a scalable approach to create B2B loyalty rewards programs for many types of businesses. Leading B2B Loyalty Agency for 30 Years. We have a strong legacy of successful B2B loyalty programs. 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MGFsdCUzRCUyMlZXJTIyJTNFJTBBJTNDJTJGZGl2JTNFFrom the demonstrated results of our SPIFF sales incentives to the success of our channel partner programs, our B2B incentives and loyalty rewards get results. Site matches your brand. Cohesive branding and integrated design services for seamless delivery. Program design customized to unique marketing strategy. A B2B loyalty rewards... --- ### OuterBox Homepage > Build a B2B loyalty program with the #1 B2B loyalty agency The Incentive Group. With over 30 years of experience, our team can help you launch a successful B2B loyalty rewards program that will help grow your business. Create a customized loyalty program for B2B customers with industry leader The Incentive Group today. - Published: 2023-02-13 - Modified: 2023-08-04 - URL: https://www.incentivegroup.com/outerbox-homepage/ Leverage our decades of experience using proven B2B customer retention strategies, acquisition methods and best practices for incremental revenue growth. See how our custom B2B loyalty programs can help you reach your goals. Our best-in-class white-label loyalty management platform is affectionately called inGauge. inGauge delivers B2B incentives and rewards management tailored to your business with features like surveys, curated rewards, customer insights, reports and much more. Best Practice Program Design & Implementation. Our proven best practices will optimize the incremental growth of your business. Our team of consultants and account managers use proven strategies on the inGauge loyalty management platform for your program. Small Business to Fortune 500 Clients. We use a scalable approach to create B2B loyalty rewards programs for many types of businesses. Leading B2B Loyalty Agency for 30 Years. We have a strong legacy of successful B2B loyalty programs. 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From the demonstrated results of our SPIFF sales incentives to the success of our channel partner programs, our B2B incentives and loyalty rewards get results. Site matches your brand. Cohesive branding and integrated design services for seamless delivery. Program design customized to unique marketing strategy. A B2B loyalty rewards program tailored to your business needs. Ongoing program management & administration. After launch, we continue to proactively consult and collaborate to drive your success. Rewards fulfillment. Delightful in-house service every step of the way. Premier reward fulfillment to drive incremental sales. Utilizing our white-label loyalty platform, inGauge, our team has the ability to oversee the entire reward fulfillment process,... --- ### Contractor Loyalty Programs > Launch a successful contractor loyalty program with The Incentive Group. Our team will design, develop and administer a branded contractor loyalty program tailored to your business needs. Start crafting your contractor loyalty program with The Incentive Group today. - Published: 2022-11-29 - Modified: 2024-09-24 - URL: https://www.incentivegroup.com/services/contractor-loyalty-programs/ With over three decades of Construction Industry proven incentive program results, The Incentive Group (TIG) is uniquely positioned to design, manage and fulfill a Contractor loyalty program that increases top-line revenue, activates new customers and gathers better data by creating additional value for Contractors. At a national retailer, residential and commercial construction contractors earned points for all purchases and bonus points for incremental purchases above a monthly threshold. Contractors consistently purchase a wide variety of materials and supplies they need on the job. Promote your brand as a trustworthy supplier while rewarding repeat customers with a branded contractor loyalty program. Why choose a branded contractor rewards program? Among its benefits, a contractor loyalty program will: Drive incremental sales increases Enhance customer engagement and increase mindshare Elevate gross margin % Yield superior ROI via pay for performance model Capture Contractor purchases directly from them with real-time claiming Automatically validate Contractor claims Obtain sales files directly from Distributors Integrate with LMS Learn and earn promotions as Contractors will use products they know Obtain account share info Gain new customer referrals from existing contractors Yield incremental revenue from previously dormant customers through activation campaigns Our best-in-class white label contractor loyalty platform, inGauge, is unlike any other. We’ve combined features proven to deliver results with the latest in incentive marketing to create a loyalty management platform that will optimize your results! TIG designs, develops and administers contractor loyalty programs with these unique features: Dream rewards goal setting Messaging & email blast activation Urgency calendar... --- ### Channel Incentive Programs > Launch successful channel incentive programs with The Incentive Group. Get turnkey fulfillment and admin services that engage your users. Learn more about our channel incentives options today. - Published: 2022-07-08 - Modified: 2025-01-02 - URL: https://www.incentivegroup.com/services/channel-incentive-programs/ If you need a powerful way to engage with Dealers, Agents, Retailers, Resellers, Contractors, and Distributors and increase revenue lift, you need a best-in-class Channel Incentive Program from The Incentive Group. Learn more about our channel partner incentive programs and discover how they will help you increase channel sales, elevate your margin, and win channel mind-share, resulting in increased account share for you. Our team handles everything from conception to launch, making managing your channel incentive programs a breeze. 7 Superior Results of Our Channel Incentive Program Management Partnering with The Incentive Group (TIG) for Channel Incentive Program management has many benefits. Our 30+ years of experience have allowed us to build inGauge, our best-in-class channel incentive platform, that will help your business grow. We've identified seven superior results you can expect to achieve when you partner with TIG. Incremental sales and gross profit Cross sell of full bundle Shift sales mix to higher-margin products Differentiate and acquire new channel participants Refer new channel participants to you Retain valued dealers, "building fences around your customers" Obtain VOC insights like account share We align closely with your Channel Partner program and our agile inGauge Loyalty channel incentive software will integrate seamlessly for timely data exchange. It also stewards valuable channel customer data to your in-house sales team to provide real-time insights relative to their channel customers' performance, education and preferences. For a Fortune 500 client of over 25 years, we have continuously offered their Reseller Reps opportunities to earn points on... --- ### B2B Customer Loyalty Programs - New > B2B loyalty programs are better with The Incentive Group. Our B2B customer loyalty programs engage customers and drive incremental growth. Schedule your B2B loyalty demo today. - Published: 2022-05-11 - Modified: 2025-01-02 - URL: https://www.incentivegroup.com/services/b2b-customer-loyalty/ The Incentive Group specializes in B2B loyalty programs that engage partner companies and foster long-term business relationships. Our turnkey B2B customer loyalty programs include strategic design, ongoing management & administration, and seamless fulfillment. The Incentive Group has been leading the industry in B2B customer loyalty for over 30 years. Contact us to schedule your B2B loyalty demo today. B2B customer loyalty programs can effectively engage businesses, increase sales through an enticing reward system, and provide vital market insights into different areas of your business, such as account share. With a reputation that spans 30 years, The Incentive Group (TIG) is perfectly positioned to set up B2B customer incentive programs that will help you boost mindshare with clients and grow your business. When crafting your B2B customer loyalty program, our Principal Consultant will work closely with you to align with your marketing objectives. We will then provide a best-practice design of your B2B customer incentive program. We’ll use our agile, in-house loyalty platform, inGauge, to acquire, communicate, and integrate valuable customer data. The TIG team diligently ensures that your B2B customer loyalty program software provides real-time customer insights, enabling your brand to stand out in a highly competitive marketplace and cultivate brand ambassadors. Goal Setting: Motivates participants to lead with your brand to attain their desired reward. Customizable Participant Groups: You can segment by position, geography, line of business, etc. and create a 1:1 marketing experience. This best-in class platform includes: Personal Performance Statement: Helps participants easily monitor their B2B rewards... --- ### SPIFF Program - New > Reach your sales goals with an effective SPIFF program managed by The Incentive Group. Our SPIFF program management services will help boost your bottom line through effective incentives. Schedule your demo today. - Published: 2022-04-29 - Modified: 2024-07-26 - URL: https://www.incentivegroup.com/services/spiff-program/ SPIFF programs engage your dealers and distributors to drive a significant increase in revenue. With SPIFF program management offered by The Incentive Group, you can exceed sales goals, gain brand recognition, increase engagement from independent sales reps, and edge out competitors. With over 30 years of experience, our Principal Consultant will provide the knowledge needed to help develop, design and implement a SPIFF incentive program tailored to your requirements using our proven best practices. You’ll receive a dedicated Account Manager responsible for managing your SPIFF program's success. Once your program launches, we’ll conduct a monthly call to review KPIs and provide recommendations to drive the success of your sales SPIFF incentive program. Our SPIFF programs optimize the traditional offering of cash reward incentives through reloadable VISA debit cards. Benefits of this automated form of SPIFF sales incentive include: Brand awareness with share of wallet A card that can be used to make purchases Cash withdrawals easily made from an ATM Funds that are loaded immediately Enhanced security Automated fund transfer vs. check A program that’s digitally launched, marketed and executed with multiple touchpoints Secure processing with a 30-year track record A personal account for each participant to provide you with ongoing communication opportunities Quiz and survey features Referral from active participant to the prospective participant While SPIFF programs are often associated with our reloadable debit cards, clients sometimes prefer brand-name merchandise and travel rewards for their aspirational (i. e. , goal-setting) and trophy value. That’s why we also offer a... --- ### inGauge integrates with Salesforce > Integrate Salesforce loyalty management with our inGauge platform and optimize your customer’s experience.Our Salesforce loyalty program integration offers real-time posting of customer points and rewards. Sign up for an inGauge Salesforce loyalty management demo at The Incentive Group. - Published: 2021-06-29 - Modified: 2023-06-26 - URL: https://www.incentivegroup.com/services/ingauge/ingauge-integrates-with-salesforce/ inGauge Salesforce Loyalty Management Program Integrate Salesforce with inGauge and optimize your Customer’s Experience with real-time posting of their points in our inGauge Loyalty Platform, directly from your Salesforce CRM. Request a Salesforce loyalty management demo today. Benefits of a Salesforce Loyalty Program Keep your customers coming back with a loyalty program strategically built to keep them engaged. Our inGague platform seamlessly integrates with Salesforce to create a personalized loyalty management system. By understanding your marketing objectives, we utilize Salesforce’s API to build a platform that provides real-time insights to help grow customer acquisitions and improve ROI. Features & Benefits Of Our Salesforce Loyalty Management Integration Automation: update workflows to make them quicker and more productive Real time posting of earnings (without human intervention) Lower cost to your organization Dynamically catching them “doing it right” Instant gratification Greater Personalization: customize the content and services you use the most Efficiency: content generated is published automatically and is available for every channel Contact us today to learn how we seamlessly integrate our Salesforce loyalty management program’s API’s in your Loyalty Program! --- ### Podcasts & Media > With 30+ years of proven best practices & client results across the spectrum of size and industry, we’re proud of our track record of exceeding client goals - Published: 2021-06-01 - Modified: 2024-01-10 - URL: https://www.incentivegroup.com/podcasts-media/ Podcasts & Media Customer Engagement Former distribution CMO and expert in B2B customer loyalty programs Doug Press believes the core differentiators distributors have always had are the personal, deeply engaged relationships with customers. Tom Gale, CEO of MDM talks with Doug about the strategy, tactics, monetization and metrics for how to best translate that critical asset post-pandemic into the realm of online engagement. Why B2B loyalty programs should be part of your COVID-19 comeback Loyalty programs are prevalent in the B2C space but they are no less important for B2B businesses, as they can work to drive retention, upsells, and referrals. Listen to Alibaba's Virtual Fireside Chat with Doug Press, CEO of The Incentive Group, as he explains why a B2B loyalty program should be part of your 2021 sales and marketing plan. --- ### Group Travel Incentive Programs > Launch a successful travel incentive program with The Incentive Group. Our group incentive travel provides expert planning, arranging and on-site management for your top earners or B2B partners. Visit our website or request a demo to learn more about our travel group incentive program. - Published: 2021-05-24 - Modified: 2023-06-26 - URL: https://www.incentivegroup.com/services/travel-incentive/ Group Travel Incentive Programs The Incentive Group has over 30 years of experience in the planning, arranging and on site managing of uniquely memorable Group Travel Incentive Programs. Utilize our expertise in tracking performance of, communicating with and rewarding your top earners or B2B Partners with an expertly planned and executed trip. Let TIG do all the heavy lifting and expertly coordinate: Airfare- provide participants with optimal flights from their home airport to your destination and back! Lodging- Site inspection and selection, Hotel Contract Negotiations & Group Room Reservations all taken care of by TIG! Activities and Dining- Creative Events, Tours and Individual and Group Activities arranged by our Expert Travel Team! Billing Management-enjoy the convenience of our Final Billing; all in one document On-Site Trip Directors Staffing Your Company Hospitality Desk – Caring, capable professionals helping each participant make lifelong memories! And More! Use our Best-in-class platform, inGauge, to inspire your participants to exceed their sales goals to earn a once in a lifetime trip! Our best practice program design analyzes performance history, levels the playing field, rewards on varying metrics including incremental revenue growth, provides Quiz & Survey along with customizable limited time Bonus Offers, while providing you with real time reporting! --- ### Sales Incentive > Our sales incentive programs have been helping businesses achieve incremental growth for over 30 years. Launch a sales incentive program tailored to your goals–schedule a demo today. - Published: 2021-05-24 - Modified: 2025-02-18 - URL: https://www.incentivegroup.com/services/sales-incentive/ As business competition continues to heat up among the players in your industry, how do you attract, grow, and retain customers? One important way to enhance mind share and grow account share is through a compelling Sales Incentive Program. A sales incentive program can motivate employees and achieve incremental growth in your business. The Incentive Group has over 30 years of experience in sales incentive program management–contact us to schedule a demo. This sales incentive program was conducted by The Incentive Group for an independent Distributor who has the responsibility for selling a broad mix of products. Our objective was to engage the Small Business Customers who were predominantly retailers and get them to stock and lead with our client’s brands. The desired outcome was to increase sales over the 9-month period based on signing up new customers, expanding availability and cross sell at existing customers and shifting the sales mix in favor of more profitable products. For each qualifying product, the independent retailer purchased, they earned valuable points redeemable towards a curated collection of travel and merchandise rewards provided on the Rewards Program site we created and managed. Ongoing outbound email communications and inbound site visits drove deeper, more pervasive levels of customer engagement. It’s important to note these small business retailers have the choice to carry brands by multiple competing manufacturers. Our B2B Loyalty Program motivated retailers to lead with our client’s product and discontinue competitive purchases. As a top B2B sales incentives program provider, we have over... --- ### Reward Fulfillment > Implement loyalty program fulfillment with The Incentive Group. We provide a custom curated catalog of merchandise & travel rewards that will motivate users to participate. Our B2B rewards programs include jewelry, electronics, travel and much more! Contact us to learn more about loyalty program fulfillment from The Incentive Group today. - Published: 2021-05-24 - Modified: 2023-06-26 - URL: https://www.incentivegroup.com/services/reward-fulfillment/ The Incentive Group (TIG) custom curates a compelling rewards collection and provides seamless reward fulfillment services for each of our loyalty programs. Our turnkey B2B and B2C rewards are uniquely tailored to our clients' business goals and designed to incentivize participants with rewards that match their needs. TIG's Rewards Headquarters team leverages our purchasing volume across Fortune 500 accounts to yield sharp pricing and deliver advantage to our clients. Our staff supports the entire reward fulfillment process while providing participants exceptional rewards service for B2B and B2C customers. In addition, our loyalty rewards programs on our white label platform, inGauge, include: A custom curated reward catalog sourced from a wide array of compelling brand name merchandise, gift card and travel rewards Turnkey fulfillment with direct shipping Delightful in-house customer service via 800# and email Smart Contact Us feature to easily get questions answered Reward Concierge service Personal performance statement so participants can track their reward history Realtime reporting available to clients In the competitive marketing landscape, the right loyalty program provides insightful data that drives your business forward while fostering customer loyalty that results in increased sales and reduced churn. Well-structured loyalty programs are a successful business strategy to: Encourage repeat purchases & spending more per purchase Increase account share Activate dormant customers Collect data & use it to inform decisions Motivate desired customer behavior Build stronger customer relationships Save money on customer acquisition In B2B and B2C sales, there is often more than one decision-maker, they have different needs... --- ### Distributor Loyalty Programs > Build loyalty with distributor loyalty programs from The Incentive Group. We’ve been launching successful distributor incentive programs for over 30 years. - Published: 2021-01-20 - Modified: 2024-05-06 - URL: https://www.incentivegroup.com/distributor-loyalty-programs/ We understand that the primary objectives of distributor loyalty programs are driving incremental sales and increasing margins. The Incentive Group has a proven track record in launching distributor incentive programs that deliver superior results. Allow us to put our distributor program knowledge and experience to work for your business. We’ll develop a distributor rewards program that accelerates growth, boosts customer acquisition and retention, and increases blended gross margin. As proven growth drivers, digital distributo loyalty programs differentiate your business, elevate retention rates and increase account share through an enticing reward system. We conducted an A/B control group case study with a long-term client of 15 years. We created a test cell of SMB loyalty program customers. The Incentive Group brings over 30 years of best practices to the strategic design of distributor incentive programs. Our team will work with you from the conception of your distributor loyalty program to its launch and ongoing maintenance. Our CEO was a former CMO of a Computer Distributor, growing them from $200 Million to $1 Billion. The experience gained “From Your Side of The Desk” has led our team to launch and manage distributor loyalty programs for various clients, achieving superior incremental revenue and margin growth. Incentivizing your customers has many advantages for the health of your organization. By successfully adopting a distributor incentive program, you can enjoy the following benefits: Accelerated incremental revenue growth Elevated gross margin % via private label and cross-sell Acquisition of new customers with differentiation and referral Enhanced customer... --- ### B2B Referral Program > Boost growth and reduce acquisition costs with our easy-to-use B2B referral program. Our B2B referral programs & software engages customers, drives referrals, and maximizes ROI. Schedule your demo now! - Published: 2020-12-04 - Modified: 2025-04-11 - URL: https://www.incentivegroup.com/services/referral-program/ B2B Referral Program Turn your satisfied customers into your strongest sales channel with our powerful, easy-to-use B2B referral program. Our white-label referral platform helps you leverage customer advocacy to drive incremental growth, reduce acquisition costs, and boost customer loyalty—without any heavy lifting from your team. Why Choose Our B2B Referral Program Software? White-Label Platform: Fully branded referral pages that reflect your company’s identity, enhancing credibility and trust. Learn more about our inGauge Referral Program Platform Automated Referral Process: Automatically send personalized referral emails from existing customers directly to prospects, simplifying engagement and maximizing results. Strategic Incentives: Powerful B2B referral program incentives reward both existing customers and new prospects, creating a compelling win-win scenario. Pay-for-Performance Model: Pay only when a referred prospect converts into a paying customer, significantly lowering your customer acquisition costs and ensuring measurable ROI. Flexible Integration: Easily integrate our referral solution into your existing B2B loyalty programs or use it as a standalone referral program for B2B Benefits of Our Best-in-Class B2B Referral Programs Accelerate Qualified Lead Generation: Generate high-quality leads from trusted customer referrals. Lower Acquisition Costs: Significantly reduce your cost per new customer acquisition. Improve Customer Retention: Strengthen relationships with existing customers, reducing churn and increasing lifetime value. Industry-Specific Solutions: Tailored referral programs, including specialized B2B SaaS referral programs, to meet your unique industry needs. Complete Turnkey Solution We handle everything from strategic setup and ongoing management to seamless reward fulfillment. Our dedicated referral experts continuously optimize your campaigns, ensuring superior performance and maximum ROI, so... --- ### inGauge Loyalty Platform > Meet inGauge, a proprietary, white-label incentive software platform. Our incentive management platform seamlessly integrates with Salesforce to manage your loyalty program easily. - Published: 2020-10-19 - Modified: 2025-01-02 - URL: https://www.incentivegroup.com/services/ingauge/ Discover the power of inGauge, our premier white-label incentive software. Affectionately named for its engaging features and the intuitive Personal Achievement Gauge, inGauge is the ultimate incentive management platform, allowing you to achieve and exceed your business goals. inGauge incentive software seamlessly integrates with Salesforce to make managing your incentive program as easy as possible. Contact us to schedule a demo. Unlock exclusive advantages by choosing inGauge, a leading B2B CRM software. Our dedicated team collaborates with you to craft a tailored white-label rewards program that aligns with your sales and marketing objectives. Are you currently using Salesforce? Enjoy a seamless Salesforce CRM integration with inGauge. Features of our loyalty management platform include: Survey Feature with Voice of Customer and Account Share: Gain actionable insights with our survey feature, capturing the voice of the customer and enhancing account share strategies. Custom Curated Rewards Catalog: Improve the rewards experience with a meticulously curated catalog, ensuring participants receive rewards that resonate. Detailed Account Statement: Promote transparency with detailed account statements, keeping participants informed and engaged. Contact Us with Smart Email Reward HQ and 800#: Seamlessly connect with your audience through smart email communications and a dedicated 800# for swift and efficient support. Quiz with Educational Narrative & Dynamic Grading/Point Award: Make learning enjoyable with educational quizzes, dynamically graded for an interactive and rewarding experience. Referral Feature Makes Customer Base a New Sales Channel: Transform your loyal customer base into advocates and a powerful sales channel with our innovative referral feature. Segment-Specific Communications... --- ### The Incentive Group Loyalty Programs Home > Build a B2B loyalty program with the #1 B2B loyalty agency The Incentive Group. With over 30 years of experience, our team can help you launch a successful B2B loyalty rewards program that will help grow your business. Create a customized loyalty program for B2B customers with industry leader The Incentive Group today. - Published: 2020-09-30 - Modified: 2022-11-22 - URL: https://www.incentivegroup.com/tig-loyalty-programs-homepage/ B2B Loyalty Rewards Program 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An Effective Spiff Program Can Exceed Sales Goals, Gain Brand Recognition, Increase Engagement from Sales Reps. LEARN ABOUT SPIFF PROGRAMSEngage Your Dealers, Agents, Retailers, Contractors and Distributors, to Drive Significant Revenue Lift. LEARN ABOUT CHANNEL INCENTIVESEngage Businesses, Increase Sales Through an Enticing Reward System, and Provide Vital Market Insights. LEARN ABOUT B2B LOYALTY PROGRAMSAchieve Superior Incremental Revenue and Margin Growth with our Distributor Loyalty Program. LEARN ABOUT DISTRIBUTOR LOYALTYPremier Reward Fulfillment to Drive Incremental Sales. LEARN ABOUT REWARD FULFILLMENTPrograms Designed to Keep Employees Motivated, Incremental Sales & Margin Growth, and Improved Customer Satisfaction. LEARN ABOUT SALES INCENTIVESClick the edit button to add your testimonial. Click the edit button to add your testimonial. Click the edit button to add your testimonial. Click the edit button to add your testimonial. Click the edit button to add your testimonial. Click the edit button to add your testimonial. Click the edit button to add your testimonial. Click the edit button to add your testimonial. Click the edit button to add your testimonial. Click the edit button to add your testimonial. Click the edit button to add your testimonial. Click the edit button to add your testimonial. Best Practice Program Design Best-in-Class White Label Loyalty Platform, inGauge Sm. Business to Fortune 500 Clients Leading B2B Loyalty Agency for 30 Years Contact Us --- ### Privacy Policy - Published: 2020-09-04 - Modified: 2024-01-10 - URL: https://www.incentivegroup.com/privacy-policy/ Privacy Policy The Incentive Group Inc. What information do we collect? We collect information from you when you fill out a form. What do we use your information for? Any of the information we collect from you may be used in one of the following ways: To inform you of our products and services. We value your interest in our offerings and will thoughtfully and responsively reply to your inquiry. To improve our website. We continually strive to improve our website offerings based on the information and feedback we receive from you. To improve customer service. Your information helps us to respond to your customer service request and support needs more effectively. Do we use cookies? We do not use cookies to collect personally identifiable information. Do we disclose any information to outside parties? We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or other’s rights, property, or safety. Your Consent By using our site, you consent to our online privacy policy. --- ### TIG Blog > Insights from a leader in B2B Customer Loyalty Marketing including SPIFF programs, Channel Incentive programs, Distributor Loyalty Programs. - Published: 2020-09-03 - Modified: 2021-03-26 - URL: https://www.incentivegroup.com/tig-blog/ --- ### Thank You - Published: 2020-05-15 - Modified: 2020-07-18 - URL: https://www.incentivegroup.com/thank-you/ gtag('event', 'conversion', {'send_to': 'AW-949824420/9E7VCL2Yw9ABEKTX9MQD'}); --- ### Frequently Asked Questions > Frequently asked questions about implementing and evaluating successful B2B Loyalty Programs, Channel Incentive, Rebate Programs and Spiff Programs. - Published: 2020-03-06 - Modified: 2020-11-10 - URL: https://www.incentivegroup.com/frequently-asked-questions/ Frequently Asked Questions Business-to-Business (B2B) used to reward these businesses for their aligned efforts relative to increasing purchase activity, buying the full line of products, referring other customers and remaining a customer longer. B2B Loyalty Programs work by providing a digital platform and ongoing communications that engage businesses, increasing sales through an enticing reward system, and providing vital market insights, e. g. Account Share. The success of B2B Loyalty Programs has proven to increase customer acquisition, growth, retention, and referral. Channel incentive Programs are business marketing initiatives that aim to drive and align partner behavior. These programs can be used independently to engage your user Dealers, Agents, Retailers, Contractors and Distributors, to drive significant revenue lift. An effective channel program will grow channel sales, increase channel productivity, earn channel mind-share and increase engagement from channel sales reps. Employee Engagement Programs are incentive programs that are used to independently engage employees, elevate their performance, align their efforts, enhance customer experience and increase sales through an enticing reward system, while providing vital company insights. Employee engagement programs are utilized so employees feel passionate about their jobs, are committed to the organization and put discretionary effort into their work. Employee engagement drives performance. The success of our Employee Engagement programs have proven to reduce turnover rates, increase productivity and drive new employee hires. A SPIFF program is the practice of paying a cash bonus to a salesperson, most often delivered on a client branded, reloadable VISA debit card. It encourages the salesperson to... --- ### Employee Engagement Programs > With a reputation spanning 30+ years, our Employee Engagement programs are proven to reduce turnover rates, increase productivity & drive new employee hires - Published: 2019-06-21 - Modified: 2024-05-02 - URL: https://www.incentivegroup.com/services/employee-engagement/ The Incentive Group specializes in Employee Engagement Programs with proven results. We have developed our reputation as a leading provider of incentive programs and management tools over thirty years of work in the industry. Our incentive programs are used to independently engage employees, increase sales, and provide vital company insights regarding employee performance and satisfaction. "The Food & Beverage industry has been facing difficulties in the recruitment of new employees along with retaining existing ones. One of the world’s largest Food & Beverage providers came to us in search of an Employee Engagement Program that could increase sales and productivity by independently engaging their employees. This global Food & Beverage provider leveraged TIG’s scalable inGauge platform to create a branded program for their customers known as the Happiness Hub. This features a robust Referral Tool along with On-the-Spot Recognition. Using the survey tool, TIG also developed an employee engagement measurement system within the program. A full-service restaurant (FSR) chain utilized the innovative Engagement Index we created to measure the engagement levels of crew members at the start of their incentive program and a few months into it. " Our principal consultant works closely with you on your objectives and will provide the best practice design for your Employee Engagement Program. Utilizing our agile inGauge platform, we provide companies with a centralized portal to help them emphasize a strategy that keeps employees engaged, invested, and motivated. Our employee reward and incentive programs are built to Recruit, Refer, Retain, and Reward employees.... --- ### Gift With Purchase Programs > The Incentive Group GWP programs utilize our 30 years of proven best practices to drive brand loyalty and encourages repeat purchases by your customersDiscover the benefits of our B2B gift with purchase program (GWP). Our incentive gift programs are turnkey and will help you drive brand loyalty and encourage repeat purchases by your customers. Request a quote or schedule a demo to learn more about our gift with purchase program. - Published: 2019-04-08 - Modified: 2024-01-10 - URL: https://www.incentivegroup.com/services/gift-with-purchase-promotions/ B2B Gift With Purchase (GWP) Program Our Gift With Purchase (GWP) programs include strategic design, ongoing management & administration and turnkey fulfillment. These GWP programs can be used independently to: Engage your user customers Drive significant revenue lift during a targeted period Facilitate the registration of your products Our Process We collaborate with our clients to determine the best means for validating the products purchased utilizing data that is already available in concert with our automated Bin Claiming functionality on our inGauge platform. The site is graphically customized to match the look and feel of your brand. Choice of several compelling gifts is critical to delighting your customer and choice rewards are made available on our program site. Delivery of the gift is completely fulfilled by our team whether it be a merchandise or travel reward, experience, gift card or cash rebate. Measurable Results Optimizing a GWP program utilizing our proven best practices creates brand loyalty and encourages repeat purchases by your customers. GWP programs help manufacturers stand out in a highly competitive marketplace. Proven addition to growth initiatives in Customer Marketing Facilitate proven best practices in claim validation, reward choice, administration and fulfillment Custom approach with budget right sized to fit your business needs Segmented programs with tiered gifts based on client’s products or value of customer purchases Digitally marketed & executed Turnkey Program Management Secure processing with 30 year track record Generate Store Traffic Encourage Repeat Purchases Create Brand Loyalty --- ### B2B Customer Rebate Programs > Drive loyalty and engagement with TIG's customized B2B rebate programs. Expert B2B rebate management solutions designed specifically for distributors and business customers. Schedule your demo today! - Published: 2018-10-23 - Modified: 2025-04-11 - URL: https://www.incentivegroup.com/services/b2brebates/ B2B Rebate Programs Our B2B Rebate programs help businesses drive customer loyalty and channel engagement through strategic rebate solutions. Our comprehensive approach includes strategic program design, loyalty website creation, ongoing B2B rebate management, turnkey fulfillment, tailored marketing, and measurable results. Whether you're targeting channel partners, end-user customers, or distributors, our rebate solutions can be deployed independently or integrated seamlessly with a broader B2B loyalty strategy. Our Process: Strategic B2B Rebate Management We collaborate with our clients to identify the optimal rebate delivery methods, including single-load or reloadable prepaid cards (available in both physical and digital formats) or checks. Our expertise in rebate programs for distributors ensures smooth implementation, particularly when optimizing or re-launching legacy rebate programs. Leveraging proven best practices, we make transitions seamless for your customers, maximizing benefits and minimizing disruption. While we specialize in B2B customer loyalty programs, we provide a robust selection of various types of programs, promotions, contests, and rebates! Measurable Results: Optimized Rebate Programs for Distributors & Customers Our proven approach to rebate design, administration, and fulfillment delivers measurable results, enhancing your overall B2B marketing strategy. Key benefits include: Strategic rebate design and comprehensive B2B rebate management Customized rebate solutions tailored to your unique business objectives Segmented, tiered rebate structures based on customer value Digital marketing and streamlined execution Clear measurement of progress and rebate earnings Personalized, 1:1 customer communication Enhanced customer experience through efficiency, expediency, and secure processing  Our B2B rebate programs provide the strategic advantage your business needs to foster loyalty, incentivize key... --- ### B2Be-Commerce > Build a robust B2B eCommerce loyalty program with The Incentive Group. With over 30 years of experience, we’re experts in B2B eCommerce loyalty. Schedule your demo today. - Published: 2018-05-16 - Modified: 2024-06-19 - URL: https://www.incentivegroup.com/services/b2b-ecommerce/ B2B eCommerce Loyalty Programs Customers who become loyal to your brand through a B2B eCommerce loyalty program are more likely to refer colleagues, make additional purchases, and share their data. According to Forrester, US B2B eCommerce Will Reach An Estimated $3 Trillion By 2027. B2B eCommerce rewards through The Incentive Group will help your brand stand out. Implementing a B2B eCommerce loyalty program can significantly expedite the adoption of online ordering by offering incentives such as discounts, points, or exclusive deals. This encourages customers to shift from traditional ordering methods to more efficient online systems, saving time and resources. Well-designed B2B eCommerce rewards programs can inspire cross-sell and upsell opportunities by providing personalized recommendations based on previous purchases. Offering rewards for purchasing complementary products or upgrading to premium versions motivates customers to explore and buy more, increasing overall sales. B2B eCommerce loyalty programs can drive increased traffic to your eCommerce site by offering exclusive benefits such as early access to sales, special promotions, or loyalty points for site engagement. Regular site visits can lead to more frequent purchases and a deeper connection with your brand. B2B eCommerce rewards can enlarge transaction values by incentivizing larger purchases. Reward structures that offer greater points or discounts for higher spending thresholds encourage customers to add more items to their cart, boosting the average order value and overall revenue. Encouraging repeat purchases is a key benefit of an effective B2B loyalty program. By rewarding customers for every purchase, you create a positive reinforcement cycle... --- ### Industry Leadership - Published: 2018-05-14 - Modified: 2018-05-15 - URL: https://www.incentivegroup.com/about-us/industry-leadership/ On May 9, 2018, The Incentive Group's inGauge Loyalty Platform was featured as the Innovation Spotlight at this years B2B Online Conference in Chicago. Doug Press, CEO took the stage to share the strategy behind getting customers to do what we want, for their reasons. 3 pillars of client value from inGauge B2B Loyalty Platform: Digital Dialogue Attributable Results Pay-for-Performance --- ### inGauge Demo Request - Published: 2018-03-24 - Modified: 2024-01-10 - URL: https://www.incentivegroup.com/ingauge-demo-request/ Schedule A Demo of inGauge–Our #1 Solution 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 --- ### Program Types > TIG has been launching successful B2B loyalty programs for over 30 years. Our experience and best practices ensure incremental growth for all B2B entities. Schedule a demo today. - Published: 2018-03-20 - Modified: 2024-07-26 - URL: https://www.incentivegroup.com/services/b2b-loyalty-programs/ B2B Loyalty Programs The Incentive Group offers a robust selection of B2B loyalty programs that are customizable to meet your specific business objectives. We work closely with you to tailor your B2B loyalty program to align with your business objectives. During your B2B loyalty program consultation, we listen closely to your goals to fine tune the approach that will best suit your needs. Our B2B incentive programs are designed to be scalable, catering to mid-size regional programs and large national campaigns. We provide comprehensive turnkey services that cover the design, launch, ongoing management, and optimization of each B2B rewards program. Our White Label Loyalty Program Offerings B2B Customer Loyalty Programs Our specialized B2B customer loyalty programs boost customer retention and foster long-term loyalty. We create tailored solutions that reward repeat business and encourage ongoing engagement. Channel Incentive Programs Strengthen your distribution channels with our channel incentive programs. We design B2B loyalty program strategies that motivate and reward your partners, driving sales and enhancing collaboration. Contractor Rewards Programs Recognize and reward your contractor partners with our dedicated contractor rewards programs. These B2B incentive programs incentivize contractors, foster loyalty, and increase productivity. Customer Loyalty Programs Engage and retain your customers through our effective customer loyalty programs. We help you create rewarding experiences that keep your customers coming back. Distributor Loyalty Programs Enhance your relationships with distributors with a distributor loyalty program. We provide incentives that drive performance and strengthen partnerships, ensuring mutual growth and success. E-Commerce Loyalty Programs Elevate your e-commerce business... --- ### Contact Us > Contact The Incentive Group. 30 Years of Best Practices & Best-in-Class inGauge Loyalty Platform as the Leading B2B Customer Loyalty Agency - Published: 2018-03-08 - Modified: 2024-01-10 - URL: https://www.incentivegroup.com/contact-us/ Contact The Incentive Group 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 --- ### About Us > With 30+ years of proven best practices & client results across the spectrum of size and industry, we’re proud of our track record of exceeding client goals - Published: 2018-03-08 - Modified: 2024-01-10 - URL: https://www.incentivegroup.com/about-us/ About Us Longevity 25 consecutive years running loyalty program for NEC! #loyaltymatters With over 30 years of history proving results to clients across the spectrum of size and industry, we’ve developed a track record of meeting and exceeding client goals. Coupled with our companies objective of leading technology and loyalty trends we deliver best practices TIG Team We’re proud to serve you with a team of individuals who are focused on providing exemplary service in every way. From start to finish, the following groups within TIG go above and beyond to anticipate your needs and deliver stellar results: Principal Consultant – the subject matter expert you want to share the foxhole with Business Development – kicking things off and suggesting incremental opportunities for you to grow Account Management – your main point of contact to facilitate day to day operations and handle administrative aspects Reward Headquarters – team of customer service professionals missioned to delight! inGauge User Experience – IT specialists maintain secure platform and develop new features From your side of the desk... At the start of my career, I sat on your side of the desk as CMO in the Computer Industry, and know the pressure that is on you to perform. Few of my marketing services vendors really knew what it was like in the hot seat. They had never been where we’ve been and didn’t understand the intense pressure of producing incremental revenue and margin results... on time and under budget. So when I decided to... --- ### Ongoing Management & Administration > Get ongoing B2B loyalty management and administration from The Incentive Group. Every account is led by a team of experts in loyalty program management. We take on the full weight of program administration so our clients can focus on running their business. Learn more about B2B loyalty management from TIG today. - Published: 2018-03-08 - Modified: 2024-08-28 - URL: https://www.incentivegroup.com/services/ongoing-management-administration/ Loyalty Program Management & Administration Every program is expertly led by a Principal Consultant and managed by an experienced Account Manager at TIG. Our objective is to eliminate any heavy lifting from clients so the full weight of the program administration is squarely on our team. TIG implements ongoing communications strategies and provides recommendations for program enhancements with utilization of program features such as Quiz, Survey, Referral and Accelerator Bonuses. Every month, we’ll lead a team call with you to review Key Performance Indicators and provide recommendations for optimization. You’ll find that our consultative and collaborative approach is in full support of your objectives and you can trust that we will proactively recommend techniques to drive success throughout the course of the program. Point uploads Reporting Analytics Monthly scorecards, optimization meetings Reward HQ – phone and email support Email blasts Triggered emails “You’ve Got Points” Text Messaging Quiz and Survey Accelerator Bonus offers 1099 issuance --- ### Services > TIG is a leading B2B loyalty agency with over 30 years of experience. Our services include program design & management, reward fulfillment, and our inGauge platform. Schedule a demo today. - Published: 2018-03-08 - Modified: 2024-07-26 - URL: https://www.incentivegroup.com/services/ At The Incentive Group, we offer a comprehensive suite of B2B loyalty services designed to help businesses maximize their potential through innovative programs. Our expertise as a B2B loyalty agency spans more than 30 years, and our services include program design and development, ongoing program management, and reward fulfillment. Clients can also take advantage of our cutting-edge inGauge white-label loyalty platform to manage their B2B loyalty program effectively. Creating a successful B2B loyalty program begins with thoughtful design and strategic development. Our team at The Incentive Group works closely with you to understand your business objectives, target audience, and specific needs. We then craft a customized loyalty program that aligns perfectly with your goals. Our design and development process includes: Needs Assessment: We start by conducting a thorough analysis of your business, industry, and competition to identify key opportunities and challenges. Strategic Planning: Based on our findings, we will develop a strategic plan that outlines the program structure, reward mechanisms, and engagement strategies. Program Design: We design a loyalty program that is visually appealing, user-friendly, and tailored to effectively motivate your target audience. Implementation: Our team handles the technical implementation, ensuring seamless integration with your existing systems and platforms. A successful loyalty program requires continuous management and optimization to stay relevant and effective. Partner with The Incentive Group for loyalty program management and experience: Performance Monitoring: We regularly track and analyze program performance metrics to ensure that they meet your objectives and deliver a positive ROI. Optimization: Based on performance... --- ### Design & Development > Partner with The Incentive Group for B2B loyalty program design. We design loyalty programs using over 30 years of experience to drive engagement and incremental growth. Contact us today. - Published: 2018-03-08 - Modified: 2024-06-19 - URL: https://www.incentivegroup.com/services/design-development/ Loyalty Program Design & Development The Incentive Group is one of the leading loyalty platform providers in the B2B space today. We meticulously design and implement each aspect of our B2B loyalty programs from start to finish. Our experienced account team members draw on 30 years of experience when handling your loyalty program design & development to ensure that every loyalty program we launch is tailored to drive success and engagement. When you partner with TIG for B2B loyalty program design, your Principal Consultant will lead the way. You'll be introduced to your dedicated Account Team, and your Account Manager will oversee the project management schedule. This ensures the design and development of your loyalty program stays on track and aligns with your targeted launch date. Our inGauge loyalty program platform offers a modular approach to customization, allowing for the parallel development of multiple elements. This streamlined process ensures easy and efficient implementation of your program’s various components. At the outset of your loyalty program design, we collaborate with you to create and model your Business Case. Our approach to program design as a top loyalty management group includes the following key elements: Earnings Offer Design: Tailored incentives to drive participant engagement. Expected Payout Modeling: Financial projections to ensure program sustainability. inGauge Graphic Design: Visually appealing and intuitive interface design. Site Build: Including rules, reward catalog, and enrollment forms. Communications Planning for Launch: Effective strategies to ensure a successful program launch. Email and Text Design: Engaging communication templates to keep... --- --- ## Posts ### Tangible Rewards vs Rebate Programs: Choosing the Right B2B Incentives for Your Business > In the debate between customer rebate programs or tangible rewards, which is better? The answer is both! Learn how tangible rewards and rebate programs have their places in the B2B rewards sphere in this guide. - Published: 2025-05-01 - Modified: 2025-05-06 - URL: https://www.incentivegroup.com/tangible-rewards-vs-rebates/ - Categories: Channel Incentive Programs B2B customers are driven by more than just price — they value recognition, rewards, and the feeling of being appreciated. When your partners see a real return from their engagement, they are more likely to prioritize your brand over the competition. Whether through tangible rewards or customer rebate programs, a well-designed incentive program builds stronger connections and keeps your business top of mind. Jump to Section Tangible Rewards Customer Rebate Programs Deciding Which Is Right for Your Business Frequently Asked Questions Use Tangible Rewards To Build Partnerships B2B tangible rewards programs are strategic initiatives designed to strengthen relationships between businesses. These programs offer physical incentives to motivate your partners to interact more deeply with your company's products and services. Concrete rewards create memorable experiences that resonate with your partners, leading to sustained engagement and mutual growth. Channel Incentive Programs To drive revenue growth, dealers, agents, and retailers can earn high-value B2B rewards based on their sales performance. These may include top-tier merchandise such as premium electronics, home appliances, branded tools, or even luxury travel experiences. Learn more about Channel Incentive Programs Contractor Loyalty Programs Designed to keep contractors engaged, these practical B2B rewards can include professional-grade tools and worksite gear. Some programs also provide exclusive access to training sessions, industry networking events, or extended warranties on purchased products. Learn more about Contractor Loyalty Programs Distributor Loyalty Programs Programs that reward distributors for meeting purchasing goals may offer priority access to new products or performance-based bonuses. Additional rewards could include VISA... --- ### B2B Marketing: Important Tips for the Best Channel Partner Programs > The best channel partner programs can't exist without partner engagement. The Incentive Group's list of best practices outlines how to engage your channel partners with an effective marketing strategy. - Published: 2025-03-26 - Modified: 2025-05-06 - URL: https://www.incentivegroup.com/important-tips-for-the-best-channel-partner-programs/ - Categories: Channel Incentive Programs When executed correctly, the best channel partner programs create long-term, mutually beneficial relationships between manufacturers, distributors, and resellers. But simply having a program in place isn't enough—it must actively drive channel partner engagement and provide real value to all parties involved. Many companies struggle with creating incentive programs that motivate their partners while maintaining brand loyalty and increasing sales. Jump to Section What Are Channel Partners and Why Do They Matter? Essential Elements of the Best Channel Partner Programs Measuring Success and Optimizing Your Program FAQs About Channel Partner Programs What Are Channel Partners & Why Do They Matter? Channel partners are third-party businesses or individuals—such as distributors, resellers, or service providers—that help sell, market, or distribute a company's products or services. These partners extend a brand’s reach, helping companies scale their operations without the need for direct sales expansion. A well-structured channel partnership isn’t just about boosting revenue—it’s about creating a system where partners feel invested in your success because it directly impacts their own. Without proper motivation, partners may prioritize competing brands or lose interest in promoting your product effectively. Essential Elements of the Best Channel Partner Programs To build a successful channel partnership, you need a structured approach that ensures channel partner engagement while driving sales and brand loyalty. The best channel partner programs include these critical elements: 1. Clear and Attainable Goals Your channel partners need a well-defined roadmap for success. Setting measurable goals—such as revenue milestones, customer acquisition targets, or product-specific sales quotas—ensures that both... --- ### Energizing Retail Floor Covering Stores: How Loyalty Programs Drive PRO Engagement > Discover highly optimized strategies to elevate your B2B engagement, build trust, and drive growth. Learn how consistent communication, personalized incentives, and streamlined processes can transform partnerships. - Published: 2024-12-16 - Modified: 2024-12-18 - URL: https://www.incentivegroup.com/energizing-retail-with-pro-engagement/ - Categories: Loyalty Programs Retailers face growing pressure to stand out in a crowded marketplace, especially when appealing to professionals (PROs) which include contractors, installers, designers, realtors, and restoration companies. Initiatives like USA Flooring’s Partner Rewards loyalty program, crafted by The Incentive Group, have shifted the focus from single-transaction consumer purchases to creating long-term, meaningful relationships with PROs, who are buying flooring every day for the jobs they’re working on. These programs provide a powerful solution to drive loyalty and energize retail environments, positioning local, high-service retailers as a preferred destination. The key reason Retailers want these programs is the significant increment in revenue received from a PRO who purchases flooring for their jobs every day of the week vs. one Consumer who buys once every seven years. The repeat revenue will dynamically accelerate business growth. The Role of Loyalty Programs in Modern Retail Loyalty programs are no longer just about points and perks. They serve as a strategic tool to strengthen connections with key customer segments. By offering tailored incentives, businesses like USA Flooring empower PROs to choose local retailers for their flooring needs. The goal is clear: transform local retailers into trusted hubs for expertise, quality, and rewards. Benefits of Loyalty Programs for PROs Enhanced Customer Experience: PROs value seamless and rewarding experiences. Loyalty programs make accessing exclusive benefits, personalized expert services, and faster resolutions easier, fostering a sense of appreciation. Incentives That Matter: Points, and tailored rewards drive engagement by aligning with the specific needs of professionals, encouraging repeat purchases and... --- ### Driving Distributor Sales With Highly Optimized B2B Engagement Strategies > Discover highly optimized strategies to elevate your B2B engagement, build trust, and drive growth. Learn how consistent communication, personalized incentives, and streamlined processes can transform partnerships. - Published: 2024-12-02 - Modified: 2024-12-02 - URL: https://www.incentivegroup.com/driving-distributor-sales-with-highly-optimized-b2b-engagement-strategies/ - Categories: B2B Customer Loyalty, Loyalty Programs Thriving in B2B commerce requires more than just solid products or services. It relies on maintaining meaningful engagement with partners. The key to achieving sustainable growth and a competitive edge often lies in fostering strong, consistent relationships through B2B engagement. However, many B2B distributors face the hurdle of achieving this without straining their resources. The answer lies in adopting impactful yet highly optimized partner engagement strategies. Businesses can nurture deeper connections, build trust, and boost overall performance by strategically implementing simple, effective approaches. The Incentive Group will show you practical, highly leveraged strategies designed to elevate B2B partner marketing, securing long-term partnerships and mutual prosperity. Table of Contents Understanding B2B Engagement Highly Optimized Strategies Leveraging Technology FAQs Understanding B2B Engagement B2B engagement goes beyond routine exchanges—it’s about creating a network of meaningful interactions that fortify trust, align objectives, and encourage cooperative growth. For B2B distributors, maintaining robust engagement is essential for ensuring partners remain informed, motivated, and committed. Without a comprehensive strategy, partnerships may falter, leading to reduced loyalty and productivity. A strong engagement framework is the foundation for enduring partnerships, making each interaction a valuable opportunity for growth and collaboration. Highly Leveraged Strategies to Enhance B2B Engagement Crafting an effective partner engagement strategy doesn’t have to be a resource-heavy endeavor. The right highly optimized strategies can sustain long-term relationships while optimizing your resources. Below are proven techniques that B2B distributors can integrate to build stronger, more responsive partnerships with minimal effort. Regular Communication Maintaining consistent, clear communication is key... --- ### Driving Incremental Growth with B2B Referral Programs > How can you turn B2B partners into spokespeople for your brand? With an engaging B2B referral program! Learn how to sustain incremental growth with The Incentive Group's guide. - Published: 2024-09-17 - Modified: 2024-09-19 - URL: https://www.incentivegroup.com/driving-incremental-growth-with-b2b-referral-programs/ - Categories: B2B Customer Loyalty, Loyalty Programs B2B referral programs are powerful for driving incremental growth, especially for B2B organizations. By leveraging your existing network of satisfied customers and partners, you can unlock new business opportunities, strengthen relationships, and enhance your brand reputation. In this article, we’ll explore the key benefits of implementing a B2B referral program and provide key factors for building a successful program that drives results. Table of Contents Why B2B Referrals? How to Build A B2B Referral Program Successful B2B Referral Program Examples FAQ about B2B Referral Programs Why B2B Referrals? B2B referral programs can be a game-changer for organizations looking to expand their reach and grow their customer base. Unlike traditional marketing channels, a B2B referral program taps into the trust and credibility that already exist within your network, leading to higher-quality leads and improved conversion rates. Let's dive into the core value propositions of B2B referral programs. A Scalable and ROI-Positive Channel One of the most significant advantages of B2B referral programs is their scalability. Once established, your B2B referral program can continue to generate leads with minimal ongoing effort. Since the costs are typically tied to the success of the referrals, the return on investment (ROI) is inherently positive. This makes referral programs a cost-effective loyalty strategy for companies of all sizes. Additionally, the program can easily be scaled up as your business grows, ensuring your lead-generation efforts keep pace with your expansion goals. Leverage Your Existing Network for Higher-Quality Leads Leads generated through referrals are often of higher quality... --- ### Using Channel Incentive Programs to Drive B2B Loyalty > Explore implementing growth-based channel incentive programs to maximize B2B engagement. Attract and retain channel partner loyalty with insights from The Incentive Group. - Published: 2024-06-04 - Modified: 2024-09-11 - URL: https://www.incentivegroup.com/using-channel-incentives-with-b2b-loyalty/ - Categories: B2B Customer Loyalty, Channel Incentive Programs, Loyalty Programs In today's competitive B2B landscape, businesses are increasingly turning to channel incentive programs as a strategic tool to enhance partner loyalty and drive sustained growth. These programs are designed to motivate and reward channel partners, ensuring they remain engaged and aligned with your business objectives. In this article, we’ll dive into what channel incentive programs are and how they can benefit your organization. Table of Contents What Are Channel Incentive Programs? Why Are Channel Incentive Programs Crucial for B2B Success? Key Components of Effective Channel Incentive Programs Measuring the Success of Your Channel Incentive Program FAQs What Are Channel Incentive Programs? Channel incentive programs are structured initiatives that reward channel partners—contractors, distributors, and dealers—based on their performance and commitment to promoting your products or services. Channel loyalty programs are not just about short-term gains but about building long-lasting relationships that drive mutual success and incremental growth. Why Are Channel Incentive Programs Crucial for B2B Success? Implementing channel loyalty programs can significantly impact your business in several ways: Enhanced Partner Engagement: By offering tailored incentives, you can keep your partners motivated and aligned with your sales goals, fostering a deeper commitment to your brand. Increased Sales and Market Penetration: When channel partners are incentivized to sell your products, they are more likely to prioritize your offerings over competitors, leading to increased sales and market share. Stronger Brand Advocacy: Loyal channel partners become brand advocates, promoting your products with greater enthusiasm and credibility. Improved Data and Insights: Channel incentive software, like inGauge,... --- ### Choosing the Right B2B Loyalty Agency: Expert Insights > Discover key factors to consider when selecting a B2B loyalty agency. With over 30 years of experience, The Incentive Group offers the best B2B loyalty programs to align with your business goals. - Published: 2024-04-15 - Modified: 2024-09-11 - URL: https://www.incentivegroup.com/choosing-the-right-b2b-loyalty-agency-expert-insights/ - Categories: B2B Customer Loyalty, Loyalty Programs A well-crafted B2B loyalty program is not just an add-on to your business strategy; it's a fundamental component that can significantly enhance your customer retention and overall business growth. However, choosing the right B2B loyalty agency can be a daunting task, given the myriad of options available. This blog post will explore the essential factors to consider when selecting a loyalty agency, ensuring you make an informed decision that aligns with your business goals. Table of Contents Understand Your Business Needs Experience Matters Customization is Key Expertise in Program Management Technology and Integration Capabilities Scalability Proven Track Record Commitment to Partnership Understand Your Business Needs Before embarking on the journey to select a B2B loyalty agency, it's crucial to have a clear understanding of your business needs. Are you looking to enhance distributor partnerships through distributor rewards? Do you want to improve contractor loyalty? Have you considered implementing an enticing SPIFF incentive? Identifying your specific requirements will help narrow down potential loyalty agencies who specialize in the services you need. Experienced Loyalty Agencies Matter When it comes to choosing a B2B loyalty agency, experience is non-negotiable. Providers like The Incentive Group, with over 30 years of experience, offer a wealth of knowledge and insights that can only be garnered through years of practice. Our extensive background in building B2B loyalty programs from scratch ensures that your program will be meticulously designed to align with your business objectives. Customization is Key A one-size-fits-all approach doesn't work in the B2B loyalty space.... --- ### Build Lasting Relationships With Our Tips On B2B Customer Service > Uncover B2B customer service examples and best practices in The Incentive Group's blog. Discover the key to nurturing lasting relationships and driving success through exceptional B2B customer service. - Published: 2024-02-09 - Modified: 2024-09-04 - URL: https://www.incentivegroup.com/build-lasting-relationships-with-our-tips-on-b2b-customer-service/ - Categories: B2B Customer Loyalty, Loyalty Programs In today's competitive business landscape, establishing and maintaining strong relationships with B2B clients is crucial for success. According to a study by American Express reported by Forbes, 72% of customers are willing to spend more for a better customer experience. The Incentive Group, an experienced loyalty agency, understands the significance of effective B2B customer service strategies and offers a range of B2B loyalty programs to enhance these relationships. In this comprehensive exploration, we will delve into the fundamentals of customer service in B2B spaces, expand on key principles of customer engagement, and examine why some businesses may fall short. Additionally, we will highlight our commitment to these principles through B2B customer service program management. Table of Contents Understanding the Fundamentals of B2B Customer Service Why Businesses Fall Short in Customer Service Enhancing B2B Customer Service with inGauge Key Takeaways About B2B Customer Service Understanding the Fundamentals of B2B Customer Service Building and sustaining strong relationships with your B2B affiliates and distributors hinge on the foundational principles of effective customer service in B2B spaces. By focusing on these foundations, businesses can exceed the expectations of their partners and their own bottom line. Let's explore some B2B customer service examples and the essential elements that form the bedrock of successful customer engagement: Communication is Key: Establish clear lines of communication to ensure both parties are on the same page. Regularly update affiliates and address any concerns promptly. Building Loyalty: Implement strategies to foster B2B loyalty and long-term commitment from your partners. Loyalty... --- ### What Is The Best B2B Loyalty Program For Your Business? > Revolutionize B2B engagement with a B2B loyalty program. Improve client relationships, drive growth, and measure success through B2B loyalty with The Incentive Group. Dive into our blog to discover the best B2B loyalty programs for your business. - Published: 2024-01-02 - Modified: 2024-01-08 - URL: https://www.incentivegroup.com/best-b2b-loyalty-programs/ - Categories: B2B Customer Loyalty, Loyalty Programs In the dynamic landscape of B2B transactions, establishing and maintaining strong relationships with partners, contractors, and distributors is paramount. One effective strategy that has gained significant traction is the implementation of B2B loyalty programs. In this article, we'll delve into the best B2B loyalty programs and their associated benefits, all while keeping your business goals in mind. Table of Contents Types of B2B Loyalty Programs The Best B2B Loyalty Programs are Based on Your Goals Optimizing B2B Loyalty Programs for Success Key Takeaways Types of B2B Loyalty Programs There are countless types of B2B loyalty programs depending on your business needs and goals. Here are just a few of the different types of incentive solutions that you might have heard of before: SPIFF Incentives SPIFF, or Sales Performance Incentive Funds, are rewards given to incentivize sales representatives for meeting or exceeding specific targets. A SPIFF program encourages a competitive spirit among sales teams, boosts sales performance, and fosters a results-driven culture. Contractor Loyalty Programs Contractor loyalty programs are designed to reward contractors for their loyalty and consistent business. These programs build long-term relationships with contractors, encourage repeat business, and establish a network of reliable partners. Distributor Loyalty Programs These programs incentivize distributors to promote and prioritize your products over competitors. A successful distributor loyalty program can strengthen distribution channels, increase brand visibility, and enhance market reach. Reward Fulfillment Programs Reward fulfillment programs offer a variety of rewards, from merchandise to travel experiences, as a token of appreciation for loyalty. This... --- ### What Is A SPIFF & How Can My Business Leverage it? > So, what is a SPIFF? What does a SPIFF mean in sales? Learn more about this incentive-driven strategy to boost partner motivation and sales. - Published: 2023-10-11 - Modified: 2025-01-02 - URL: https://www.incentivegroup.com/what-is-a-spiff-program/ - Categories: B2B Customer Loyalty, Loyalty Programs Have you ever wondered, “What is a SPIFF? ” In B2B services, propelling revenue growth through motivated dealers and distributors is imperative to successful brands. To achieve this, the potential of SPIFF programs emerges as a driving force. The SPIFF acronym stands for Sales Performance Incentive Funding Formula and is a dynamic strategy that rewards dealers and distributors for achieving targeted objectives. With a history of delivering impactful B2B incentive solutions, The Incentive Group activates the transformative power of SPIFF programs in elevating channel partner motivation. If you’ve ever asked yourself, “What’s a SPIFF? ” keep reading this guide. Table of Contents Unlocking the Potential of SPIFF Programs Essential Elements of a Successful SPIFF Program Advantages of Implementing a SPIFF Program Navigating Considerations for a Successful SPIFF Program Is a SPIFF Program Right for Your Organization? Industries That Benefit from SPIFF Programs Contact The Incentive Group for Custom SPIFF Programs SPIFF Program FAQs In the realm of B2B services, propelling revenue growth through motivated dealers and distributors is imperative to successful brands. To achieve this, the potential of SPIFF programs emerges as a driving force. SPIFF, an acronym for Sales Performance Incentive Funding Formula, stands as a dynamic strategy that rewards dealers and distributors for achieving targeted objectives. With a history of delivering impactful B2B incentive solutions, The Incentive Group activates the transformative power of SPIFF programs in elevating channel partner motivation. Learn what SPIFF is and how your business can leverage it. Unlocking the Potential of SPIFF Programs The... --- ### Branded Contractor Loyalty Programs vs Coalition Contractor Rewards Program: Which is better? > Contractor rewards benefit contractors but devalue manufacturer loyalty. A contractor loyalty program can grow profits and build loyalty. This article discusses the value of contractor rewards programs and how they compare. - Published: 2023-01-05 - Modified: 2025-01-02 - URL: https://www.incentivegroup.com/contractor-rewards-vs-contractor-loyalty-programs/ - Categories: inGauge Customer Loyalty Platform, Loyalty Programs Imagine if all the hotels got together and offered a Hotel Rewards Program. When it comes time for your next trip, would you consider staying at a Marriott vs. another hotel? The same is true when it comes to Coalition Programs like Contractor Rewards. Since many brands are included in Contractor Rewards, it loses its brand notoriety, mind share, and differentiation for your brand. Instead, a Contractor can purchase any construction industry brand and earn points for their purchase. This makes it more of an administrative process for the Contractor and gives them no incentive to select your window, floor covering, roofing, or other brand. Contrast this with having a branded Contractor Loyalty Program where the Contractor earns and is rewarded in a totally unique way that aligns with your brand. This contractor rewards program inspires them to engage with your brand each and every time they come to the program or receive outbound emails. In a branded Contractor loyalty Program, contractors set a goal of a particular Dream Reward they or their significant other must have. That remains at the top of mind, and every time the Contractor has a choice to purchase in your brand's category, they choose to do business with you so their earnings can accumulate towards attaining that Dream Trip, experience, or the latest iWatch. Advantages of a Contractor Loyalty Program Tailored Brand Experience: One of the key advantages of a branded Contractor Loyalty Program is the ability to create a customized and tailored brand... --- ### Creating Successful Sales Incentive Programs That Work > Creating successful sales incentive programs comes down to understanding your goals and implementing best practices. Luckily, The Incentive Group has managed sales incentive programs for over 30 years. Learn more in our comprehensive guide. - Published: 2022-12-06 - Modified: 2024-07-26 - URL: https://www.incentivegroup.com/how-to-create-a-successful-sales-incentive-program/ - Categories: B2B Customer Loyalty, Loyalty Programs, The Incentive Group In business, we know that changing prospect and customer behavior is vital to marketing and sales teams. They seek to understand the current customer needs and behaviors to gain concrete insight into the customer environment. They then seek to innovate and differentiate to make life easier, better, and faster in some fashion to improve their customer’s business. However, customers are busier than ever, and their proclivity to have face-to-face interactions is significantly reduced, thanks to the substantive digital transformation all successful businesses are going through. So, how can we inspire, manage, and cultivate an engaging, bi-directional digital exchange or “digital dialogue”? What Are Sales Incentive Programs? Sales Incentive Programs reward a sales or marketing team for meeting and exceeding their sales goals. This type of program motivates users with incentives outside of traditional sales commissions. Why are Sales Incentive Programs Effective? Changing customer behavior is a science, and sales incentive program best practices reflect that. As with most shifts, customer behavior necessitates goal setting to gain commitment for reasons unique to each customer, like a dream reward. We must then measure each customer’s progress towards their self-selected goal, preferably with something easy to understand, like an achievement gauge. Then, once I’ve set a visible goal for myself and likely told my significant other and friends, I’m committed. As the customer is focused on the goal, along comes an email with a bonus offer to get the customer there sooner by selling the newly announced product or a myriad of other... --- ### How To Get Employees Engaged in 2022 > Keeping your employees engaged is an essential component to any successful business. Managing employee engagement can be a challenge without effectively recruiting new employees and implementing proven solutions like referral and reward programs. Learn more about solutions for employee engagement from industry leader The Incentive Group. - Published: 2022-04-08 - Modified: 2023-06-29 - URL: https://www.incentivegroup.com/how-to-get-employees-engaged-in-2022/ - Categories: Loyalty Programs, The Incentive Group - Tags: The Incentive Group Recruit, Refer, Retain, Reward: The Solution to Employee Engagement The value employees bring to organizations has been highlighted since the Covid-19 pandemic where the number of employees leaving their jobs skyrocketed. In a time period where it seems people are less inclined to work and businesses are struggling to stay open due to the lack of employees willing to work, how do we manage to find new employees and incentivize our current ones? Well, the short answer to managing employee engagement is recruit, refer, retain and reward. This is the strategic combination of implementing both an employee engagement program and an incentive program. Employee engagement results in better customer experiences which ultimately leads to the most valued end result, customer loyalty. Recruit & Refer New Employees The underpinning of a successful business is in the employee recruitment process - how do we find the best suited candidates for the job? Our inGauge platform systematically provides differentiation for new employee acquisition. Another unique feature of inGauge is our employee referral program. Who better to help find someone best suited for the job than an active employee? The successful implementation of this program results in elevated retention rates and a reduction in employee turnover. Retain Employees With Effective Employee Engagement Now that the inGauge system has helped you recruit qualified employees, how will it help you keep them? One of the most crucial things that keep employees happy and productive is effective communication. A statistic from WorkPlace finds that an overwhelming 86%... --- ### Loyalty With a Side of Fries: What Can We Learn from Fast-Food Loyalty? > Fast food loyalty programs engage & reward their audience on a personal level and collect valuable data. Lessons for B2B loyalty marketers. - Published: 2021-05-14 - Modified: 2021-05-18 - URL: https://www.incentivegroup.com/loyalty-with-a-side-of-fries-what-can-we-learn-from-fast-food-loyalty/ - Categories: B2B Customer Loyalty, B2B Loyalty Agency, Loyalty Programs, The Incentive Group - Tags: B2B Loyalty Agency, B2B Loyalty Program, Customer Loyalty Program, The Incentive Group We look to fast-food chains for a multitude of things. Whether it’s an easy and fast option to grab a bite to eat while on the road, a late-night dining opportunity, or drive through convenience, fast food chains can be called upon for many reasons. Now, we can look to many fast-food chains for inspiration of their innovative response to Loyalty Programs in a post COVID-19 era. After being in the works for over a year, McDonalds has finally stepped into the Loyalty space by creating their own program dedicated to both customers and employees. The world’s largest fast-food corporation is joining the likes of Panera Bread, Chipotle, Starbucks and many more. This new rewards program has been hyped up by all avid McDonalds users. But why would it take McDonalds this long to implement a rewards program and what makes it so special? Covid-19 dramatically increased the usage of third-party delivery services like UberEats and DoorDash, eliminating the one on one contact these fast food chains once held with their customers. The McDonalds Loyalty Program, MyMcDonalds, plans to combat this by prompting staff to use the customers first name when picking up their orders in store, provided to them by the loyalty app. In addition to this, users will earn points for every dollar spent on specific items, according to McDonalds. Not only will America’s favorite fast-food chain reward their consumers with their loyalty platform, but also engage their employees. Team members will earn rewards for watching training videos... --- ### The Future of B2B Loyalty: Man Vs Machine > In an environment of rapid technological changes, we still appreciate human interaction and loyal B2B partner relationships. Learn more. - Published: 2021-04-14 - Modified: 2021-05-17 - URL: https://www.incentivegroup.com/the-future-of-b2b-loyalty-man-vs-machine/ - Categories: B2B Customer Loyalty, B2B Loyalty Agency - Tags: B2B Customer Loyalty, B2B Loyalty Agency, The Incentive Group Even before COVID-19 flipped everyone’s lives upside down, the shift to digital became an obvious option for many businesses with the introduction of AI. What we once knew of direct human interaction has slowly decreased over the years, now replaced by digital alternatives. As time goes forward, we can only speculate what the world of B2B will look like. Can we exclusively expect AI to take over B2B sales interactions by 2031, or will the role of salesperson surpass all technological advancements? The introduction of AI has changed the world of business without a doubt. Dr. Kai-Fu Lee, CEO of Sinovation Ventures, estimates that by 2033, AI and Automation will be able to do up to 50% of all work. After COVID-19 shifted business even more so to digital based technologies, the era of in person business is coming to an end. An estimated 30% of the US workforce is still in a work from home environment, pushing the attractiveness of a digital environment further. The newest addition to the workforce, younger millennials and Gen-Zer’s, brings a digital reliance into play for the future of B2B. The generations who grew up with evolving technology are more likely to embrace the change. Of course, the introduction of AI in the B2B space can complicate things. How can AI help with complex purchases? How can a robot provide a level of customer service and expertise that a sales representative has? But that’s just the thing- AI will never be able to provide... --- ### COVID Comeback- Build Fences Around Your Customers with B2B Loyalty > Utiilization of a white label Digital Loyalty Platform is key to reaching your audience during the recovery to more deeply engage customers. - Published: 2021-03-24 - Modified: 2021-03-24 - URL: https://www.incentivegroup.com/covid-comeback-build-fences-around-your-customers-with-b2b-loyalty/ - Categories: B2B Customer Loyalty - Tags: B2B Loyalty Agency, B2B Loyalty Program, inGauge Customer Loyalty Platform The focus of 2020 will always be remembered as the year of COVID and all of its affects on our lives and businesses. Nobody could have predicted several month long quarantines, work from home set ups, and unending zoom calls as the day-to-day norm. This means that in 2021, the focus of the year should be coming back from the setback nobody saw coming- the COVID-19 pandemic and its transformational societal affects. Stephen Cook, board member of the Incentive Research Foundation, shared that in uncertain times, leadership must double down on retention. Using a loyalty program to build a fence around your current customer base will reduce the churn and allows you to reward your customers for their loyalty during such unpredictable times. It is, however, important for leadership to realize that communication with and appreciation of the audience are the key to success when it comes to retention. The process of gaining back your desired audience is far more costly and less effective than creating a loyalty program to reward them in the first place. Although we are not entirely out of the woods when it comes to COVID-19, hope is on the horizon with the implementation of 3 different COVID vaccines available to the public. Slowly but surely, we are bound to go back to our normal lives. But unquestionably the prominence of digital workplace environments is here to stay. This means the utilization of a white label Digital Loyalty Platform is the key to reaching your audience... --- ### COVID Solutions: Digitally inGauge Your Channel > Your Incentive Program communicates gratitude to your participants for their hard work & motivates them to be champions of your brand. - Published: 2020-10-15 - Modified: 2021-05-17 - URL: https://www.incentivegroup.com/covid-solutions-digitally-ingauge-your-channel/ - Categories: Channel Incentive Programs - Tags: Channel Incentive Platform, Channel Incentive Program, Channel Loyalty Program, Channel Rewards Ideas, Channel Rewards Program The importance of digital connection to one's channel partners is greater now than it has ever been. What we once knew of in-person meetings and discussions have been moved to online Zoom calls and WebEx conversations exclusively, due to the ongoing COVID-19 pandemic. With a current forecast of uncertainty for the future, the ability to digitally engage our channels as they work from home is essential. Our goal of motivating our channel partners has remained the same, although the means by which we do this must be Digital! Double Down on Digital Utilizing a digital platform for a Channel Incentive Program will make all the difference in the digitally transformed era we have entered as a result of COVID-19. The ability to access this online platform from remote provides a unique connection to your channel partners with Personal Account, Goal Measurement Gauge, Educational Narratives, Quizzes, Surveys, Accelerator Offers and Urgency Calendar. Maintaining a digital business dialogue while providing an engaging personal experience for your channel partners is crucial. Recognizing your partners, demonstrating empathy and motivating them to continue working hard during these uncertain times is essential to the recovery of your business post COVID-19. Big Dip in the Big Trip Although COVID-19 has eliminated Group Travel rewards that are commonly offered in Channel Incentive Programs, individual merchandise rewards have soared in popularity. Camping equipment for "stay-cations", electronics such as Apple Airpod's, and Kitchen Appliances have become hugely successful during the COVID digital era. The option to let the participants choose... --- ### Do B2B Customer Loyalty Programs Make A Significant Difference? > An Incentive Group B2B loyalty program with a Pay-for-Performance model can help maximize the potential of your client base. - Published: 2020-09-03 - Modified: 2023-02-08 - URL: https://www.incentivegroup.com/do-b2b-customer-loyalty-programs-make-a-significant-difference/ - Categories: B2B Customer Loyalty - Tags: B2B Customer Loyalty, B2B Incentive Program, B2B Loyalty Agency, B2B Loyalty Program, B2B Loyalty Rewards Program Absolutely, and here’s how... Long gone are the days when business relationships lasted for years if not decades. The digital landscape has made it that much easier for B2B customers to make the move to a different vendor or supply house. On the flip side, it is just as easy for your competitors to find your customers and target them directly via social media, email blasts, banner ads, etc. We all understand how valuable a loyal customer base is and what that loyalty can mean to your bottom line. According to the Temkin Group, loyal customers are 5 times as likely to repurchase, 5 times as likely to forgive, 7 times as likely to try a new offering and 4 times as likely to refer potential new business your way. This dynamic is even more apparent in the B2B sphere. We can all agree that there is a significantly smaller pool of potential customers to draw from in the B2B landscape as opposed to B2C. The cost per conversion into an actual customer is far higher as well. Every single B2B customer offers tremendous value to your bottom line as both a steady source of recurring revenue and a potential brand advocate. Loyalty is Paramount in the B2B Marketplace A well crafted B2B loyalty rewards program is now crucial in helping to improve your customer retention rate. It’s become apparent that marketing and retention tactics that work well on the B2C level can also translate to the B2B side of... --- ---