B2B Loyalty Program

The Incentive Group has 30+ years as a leading agency focused on Customer Loyalty and Sales Incentive Programs. We specialize in B2B customer loyalty programs and with our Best In Class inGauge platform, we’ve continued to produce results that delight clients and participants alike. Our Customer Loyalty Programs are focused on driving incremental Growth, Referral, Acquisition & Retention. Our turnkey Programs include strategic program and Loyalty site design, ongoing management & administration, reward fulfillment, marketing and measurement. Your Loyalty Program can be used independently to engage your channel and drive ROI, or synergistically with a Rebate program.

  • Every program is expertly led by a Principal Consultant and managed by an experienced Account Manager at TIG.
  • We eliminate any heavy lifting from clients so the full weight of the program administration is squarely on our team.
  • TIG implements ongoing communications strategies and provides recommendations for program enhancements with utilization of program features such as Quiz, Survey, Referral and Accelerator Bonuses.
  • Every month, we’ll lead a team call with you to review Key Performance Indicators and provide recommendations for optimization.
  • You’ll find that our consultative and collaborative approach is in full support of your objectives and you can trust that we will proactively recommend techniques to drive success throughout the course of the program.
  • Expert Account Management will administer all elements of your program
  • Best Practice Program Design “focused on moving the needle”
    • Analyzing performance history
    • Rewarding on retention and growth
    • Expected payout model and business case design
  • Best-In-Class Loyalty Dashboard
    • Engaging and inspiring your audience to exceed your goals
    • Education through Quiz
    • Voice of Customer Insights through Surveys
  • Real time reporting
  • Proven Results
    • Our control group studies provide proof of concept with incremental lift and demonstrated attribution
  • We provide a range of exciting rewards from a Rewards Catalog we custom curate for each program based on earnings potential, demographics, etc.
  • Turnkey fulfillment to delight participants inclusive of Rewards Concierge
  • Delightful Reward Headquarters services available via 800# and Smart email to take all the heavy lifting off clients shoulders