Our Award Winning creative and graphic design continues to break through the clutter and capture the attention of the hardest to reach marketing executives. A good example is the direct mail kit we assembled for the Duracell Power Council.

A slick black box included the Duracell invitation letter along with a demo floppy of the website and an interactive CD featuring Johnny Miller playing Pebble Beach, the venue for the Duracell Power Council. Johnny narrated the helicopter fly by, gave hole by hole instruction, and then put the ball down and played it for the audience, which consisted of high tech companies like IBM, Microsoft, Motorola, Nokia, etc. This was an audience that Duracell would have wanted to attend. Through database research, effective direct mail and continuous telemarketing (6 phone calls each), The Incentive Group was able to attract worldwide VP Marketing, VP Engineering and President level executives. This resulted in a 106% increase in audience size versus the prior year.